Loreal 2012 Annual Report Download - page 23

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ALLURIA GREY/ALLURIA FASHION
BY L’ORÉAL PROFESSIONNEL
In Japan, L’ORÉAL PROFESSIONNEL has reinvented hair colourants
to allow for the expectations of women who want gentle products
without unpleasant odour. With Alluria Grey and Alluria Fashion,
the brand is listening to its consumers and offering them
a product that stands out from the competition.
OUD ROYAL BY ARMANI/PRIVÉ
As part of its Mille et Une Nuits collection,
Armani/Privé has incorporated exquisite
agarwood—an invitation to travel to distant
lands. With Oud Royal, a profound and
powerful fragrance, the brand spirits us
off to an enchanting Orient.
COLOSSAL KAJAL
BY MAYBELLINE NEW YORK
The inspiration came from an ancestral
Indian beauty ritual: the application
of a black paste that women use to
emphasise and care for their eyes.
By combining five different ingredients,
MAYBELLINE NEW YORK has designed a modern
kajal that guarantees intense colour, reduces
puffiness and soothes the skin.
GARNIER MEN TURBO LIGHT OIL CONTROL
In Indonesia and India, men want to lighten their skin.
Because of the climatic conditions—hot and humid eight
months of the year—skincare tolerance is a difficult issue.
Garnier Men Turbo Light Oil Control provides them
with a solution for unifying the complexion that is
well-suited to the specific needs of oily skin.
OFFERING A MODERN
KOHL THAT RESPECTS
TRADITION FOR
INDIAN WOMEN
DRAWING INSPIRATION
FROM A RAW MATERIAL
HIGHLY PRIZED IN THE
MIDDLE EAST TO CREATE
A FRAGRANCE
DESIGNING A LIGHTENING
SKINCARE PRODUCT FOR
USE IN HOT AND HUMID
CONDITIONS
DEVELOPING GENTLE,
ODOUR-FREE HAIR
COLOURANTS
JAPAN
INDIA
MIDDLE EAST INDONESIA
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