Loreal 2012 Annual Report Download - page 44

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CONSUMER
PRODUCTS
THE BEST OF
INNOVATION
FOR EVERYONE
INNOVATION DRIVING BUSINESS
In the dynamic beauty market of consumer
products we have grown faster than the
market thanks to an exceptional range of
innovative products.
These include: Revitalift Laser X3 by
L’Oréal Paris, Elvive Arginine Resist sham-
poo and Olia, the new home hair col ourant
by Garnier. Hair oils that create new beauty
rituals can also be counted.
These cutting-edge innovations, combining
technological prowess with enjoyment for the
user, help us to win over new consumers.
BRAND REINFORCEMENT
In 2012, all our brands reinforced their
brand territories and positions on their re-
spective markets. Garnier for instance, found
a new field of expression, “smart beauty”,
with its incredibly successful BB Cream
range, which continues to develop through-
out the world, but also with hair colourants
such as Nutrisse and Color Naturals which
are continuing to win over the New Markets.
L’Oréal Paris has gained market shares in all
the regions(2) thanks in particularly to the pro-
gress of hair products. Maybelline New York
has done well on the American continent
and in Asia.
SOLID GROWTH ACROSS ALL ZONES
We have gained market shares in many
regions and most of all in Western Europe,
North America and Asia(3). The largest
contributor to this dynamism was the United
States, whose +8.2%(1) growth in 2012 was
exceptional.
In Western Europe, France, Great Britain
and Germany are making very important
gains in market shares and reaching their
highest levels recorded so far.
In Asia, we have also obtained market
shares in India, Thailand and Indonesia. In
Eastern Europe and Latin America we reg-
istered strong growth at the end of the year.
JEAN-JACQUES LEBEL
PRESIDENT
CONSUMER PRODUCTS DIVISION
IN ALL THE GEOGRAPHIC ZONES,
OUR BRANDS CONTINUE TO STAND OUT THANKS TO
INNOVATIONS WITH AN ADDED VALUE THAT
IS CLEARLY PERCEIVED BY CONSUMERS.
(1) Like-for-like.
(2) In volume. (3) Source: Nielsen/IRI Panels,
market share value.
+7.1%
GROWTH IN
THE NEW MARKETS(1)
+5.8%
GROWTH IN HAIRCARE
AND STYLING (1)
42