Loreal 2012 Annual Report Download - page 66

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ACTIVE
COSMETICS
SKINCEUTICALS, the division’s premium medical and professional
brand, is continuing to demonstrate its upward mobility. The key
to its success is integrated skincare: SKINCEUTICALS products are an
integral part of plastic surgery procedures, both before and during
the operation, and enhance their effects through home use on a
daily basis. This global approach is underpinned by the trust of the
medical community, which recognises the products’ optimum
formulation and appreciates the high concentration of active
ingredients as well as the brand’s remarkable scientific expertise.
One example is C E Ferulic, a triple antioxidant serum, which has
benefited from the findings of scientific publications demonstrating
its efficacy after laser treatments.
The medi-spa phenomenon
SKINCEUTICALS is also benefiting from the growing development of
luxury medi-spas exclusively dedicated to skincare, which use a
combination of aesthetic medicine and high-tech products.
Already present in more than 3,000 doctor’s offices and medi-
spas in the United States, the brand now plans to continue to de-
velop this professional high-end beauty channel in Europe, Asia,
South America and the Middle East, where it is expanding rapidly,
particularly in Hong Kong, Brazil and Lebanon.
C E FERULIC
This patented combination
of antioxidants prevents
and treats signs of natural
and environmental skin ageing.
SKINCEUTICALS
A TRAILBLAZER IN PROFESSIONAL
DERMOCOSMETICS
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