Loreal 2012 Annual Report Download - page 36

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LUXE
L’ORÉAL
1. MANIFESTO
An incredibly bold fragrance
by YVES SAINT LAURENT,
embodied by its ambassador,
the actress Jessica Chastain.
2. TEINT TOUCHE ÉCLAT
A unique alchemy that combines
the “magical light” of Touche Eclat
with a new-generation foundation.
LA VIE EST BELLE
The star launch of 2012,
this women’s fragrance delivers
a concentrated dose of the
new LANCÔME image and values.
An optimistic take
on femininity
For LANCÔME, femininity is radiant and opti-
mistic, a far cry from empty stereotypes.
The brand’s mission is to make women’s
lives more beautiful. With “La vie est belle”,
LANCÔME has launched a major women’s
fragrance that embodies its new image
and values. The joint creation of three cel-
ebrated perfumers, this luscious iris fra-
grance incorporates all the marks of true
luxury: a formula containing natural raw
materials, a bottle worthy of the LANCÔME
hallmark, a commercial featuring the daz-
zling smile of Julia Roberts, and the creation
of a prestige edition. “La vie est belle” made
the headlines as the top fragrance launch
worldwide in 2012(1).
Finally, to drive its development, LANCÔME can
count on the “Maisons Lancôme”, which
are showcases for its expertise and its own
particular concept of luxury. Since 2012,
they have unveiled a new identity, created
with the help of the architect Peter Marino.
Inspired by French architecture, these
innovative spaces offer a multisensory
and transversal experience with perfume
room, make-up boudoir, skincare alcove
and a variety of services. The first “Maison
Lancôme” opened its doors in April 2012 in
Hong Kong.
(1) Source: Women’s fragrance segment, aggregate
NPD France, Italy, United Kingdom, Spain, USA and IRI
Germany panels, full year 2012, market share value.
1
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