Loreal 2012 Annual Report Download - page 77

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NEW DIRECTIONS
FOR RESEARCHERS
On the colourant front,
researchers’ efforts are focused
on making application easier,
more pleasant and more sensorial,
while offering an ever wider
choice of colours and textures.
As for styling, the aim is to achieve
the right trade-off between
effective hold and natural
movement and feel. Brazilian
women, for example, have
provided researchers with
a challenge: they want their hair to
be perfectly smooth, but with
clearly defined curls.
In haircare, researchers are
concentrating on repairing brittle
hair and split ends, as well as scalp
health, and on overcoming greasy
hair and dandruff.
ZOOM
THE SECRET
TO HAIR DENSITY
Until now, all hair-loss research
had been focused on prolonging
the hair life cycle. But discoveries
in the field of hair stem cells
have opened up new pathways.
L’Oréal researchers have demonstrated
that these cells are directly
involved in hair regeneration.
They developed a highly efficient
molecule, Stemoxydine, which
simulates a favourable environment
for the revival of hair follicles
in dormancy. This molecule is
at the heart of the hair redensification
treatment Dercos Neogenic,
launched by VICHY in 2012.
HOME-USE HAIR COLOURANTS
IN THE ODS ERA
In 2009, L’ORÉAL PROFESSIONNEL
launched a ground-breaking
innovation in hair colourants
with Inoa, an odourless,
ammonia-free product based
on ODS (Oil Delivery System)
technology, a totally new approach
for salons. It was initially
a three-part product, but in 2012
researchers succeeded in
the difficult task of making
it just two, meaning that ODS
technology could move into
the mass-market retail
channel with GARNIER Olia
home-use hair colourants.
Moreover, the product’s
texture has been perfected
to facilitate application,
prevent dripping and ensure
uniform coating.
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