JCPenney 2014 Annual Report Download - page 7

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BUILDING CUSTOMER LOYALTY
Every time a customer visits our store, our knowledgeable associates have an opportunity to increase loyalty by
asking questions and understanding the customer’s needs. We believe this level of attention and service is what
sets JCPenney apart from the competition. Just as our business grows, so will our commitment to creating an
extraordinary shopping experience that exceeds customer expectations.
For more than a century,
JCPenney has been a leader in
fitting the diversity of America
with products that fit every
shape, size, color, wallet, style
and occasion. The right fit is
emotionally powerful and gives
customers the confidence they
seek to put their best foot
forward. We believe that we are
in the esteem building business,
which is why throughout our
marketing and promotions, we
reinforce how JCPenney helps
customers find what lets them
look and feel their best. Because
when it fits, you feel it.
OUR FIT PROMISE
CUSTOMER LOYALTY | Fit Promise