JCPenney 2014 Annual Report Download - page 15

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JCPENNEY DEBUTS IN BROOKLYN
JCPenney opened its first-ever store in Brooklyn, New York, in August 2014, expanding our presence to each New
York City borough. The 124,000-square-foot store oers the most sought-after collection of brands and attractions,
as well as unique design elements and innovative features not found in any other JCPenney store.
The Brooklyn
store boasts
a completely
redesigned Modern
Bride® fine jewelry
department.
Special features
include unique
gray tile, special
wall coverings
and sleek cases
with brilliant LED
lighting. The fine jewelry department also includes an
all-new watch experience that makes finding the perfect
timepiece engaging and fun, with floating display cases
that give customers a 360-degree view of a wide variety
of timepieces.
Large murals of
Brooklyn landmarks,
polished concrete
floors and sleek
finishing touches
complement the
store’s modern
interior design. It is
also certified by the
U.S. Environmental
Protection Agency
as “Designed to
Earn the ENERGY STAR,” using approximately 45% less
energy than a prototypical JCPenney store built just
three years ago. The newly opened Brooklyn store is the
best expression of a JCPenney store today.
BROOKLYN DEBUT