JCPenney 2014 Annual Report Download - page 11

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Please find page 11 of the 2014 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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PREFERRED
BRANDS
WE BUILD PREFERRED BRANDS
JF J. Ferrar™ is a collection of
modern, slim-fitting apparel
created especially for the
millennial man. Capitalizing on
the success of the JF tailored suit
collection, JCPenney re-launched
JF sportswear in fall 2014. With
versatile polo shirts, tees, denim,
jackets and sweaters, this casual
sportswear collection is drawing
considerable attention among
younger male customers who
want to remain stylish at work
and on the weekends.
JCPenney is upgrading and
relocating nearly 980 big and tall
departments in our stores,
positioning them in prominent
locations on the men’s sales floor.
The new departments showcase
The Foundry Supply Co.™
private brand, merchandised
with updated graphics, fixtures,
accent lighting and mannequins
to create a distinct environment
within the store.
BIGGER
GETS BETTER
DRESS TO
IMPRESS
PREFERRED BRANDS