JCPenney 2014 Annual Report Download - page 12

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A DESTINATION FOR EXCLUSIVE ATTRACTIONS
Sephora is, without a doubt, one of the most powerful and exciting beauty concepts
in the world. Nearly 500 of our stores boast a Sephora inside JCPenney, providing
beauty essentials such as makeup, skincare, fragrance and accessory products.
Given the overwhelming response by customers, we plan to expand the size of our
top performing locations and roll out additional Sephora inside JCPenney locations,
entering new and smaller markets as the first major beauty destination in those towns.
SEPHORA INSIDE JCPENNEY
There are many reasons customers shop JCPenney: Liz Claiborne®, Worthington®, Staord®, Nike®, IZOD® and Levi’s®,
just to name a few. Our portfolio of private and national brands is unsurpassed. But what further sets us apart from
other department stores is the excitement of in-store attractions that can only be found at JCPenney. They entice
new and loyal customers to come inside and discover everything JCPenney has to oer.
EXCLUSIVE ATTRACTIONS | Sephora Inside JCPenney