JCPenney 2014 Annual Report Download - page 3

Marvin Ellison, President
& CEO-Designee
TO OUR STOCKHOLDERS
It would be an understatement to say how honored I am to be joining JCPenney at a
time when the tremendous progress of the past two years has positioned this Company
for a successful comeback. Given what’s been accomplished in a relatively short amount
of time, I am impressed by all the hard work that went into restoring the qualities
customers missed most about JCPenney.
While it’s been six months since I first joined the Company, I continue to be inspired
by the level of commitment and enthusiasm our associates demonstrate each day.
It’s been clear from the recent store leadership conference and my numerous visits
to stores that our associates are here to win. It is their warrior spirit and unwavering
dedication to our Company that will make me proud to lead this great organization
to the next phase of growth.
I can assure you that every step we make in our journey will start and end with the
customer. I firmly believe that we need to be a place where associates come to work
every day with a positive attitude and a customer-first mindset. Our general managers
are empowered to equip every associate with the time, resources and knowledge to
deliver the best shopping experience imaginable.
Millions of families already trust JCPenney as a destination for quality products that
fit their style, occasion and budget. When we take the extra step to build a meaningful
connection with the customer, it creates an enormous competitive advantage. I want
to personally thank you for investing your trust and support in the Company. By keeping
customers and associates at the forefront of everything we do, success will never be
far behind.
Marvin Ellison
President and CEO-Designee
J. C. Penney Company, Inc.
April 2015
Our general managers are empowered to equip every
associate with the time, resources and knowledge to deliver
the best shopping experience imaginable.
LETTERS TO STOCKHOLDERS | From Marvin Ellison