JCPenney 2014 Annual Report Download - page 14

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A DESTINATION FOR EXCLUSIVE ATTRACTIONS
JCPenney and InStyle, one of the leading authorities on fashion and beauty trends, have teamed up to reinvent nearly
850 salons across the country and launch a new, cutting-edge salon experience called The Salon by InStyle. In select
stores, the Salon by InStyle will oer an elevated salon environment, showcasing contemporary décor and furniture to
reinforce its new, modern identity. JCPenney will begin its salon transformation by launching 15 prototype locations in
Chicago, Dallas, Los Angeles and Miami this summer, with plans to fully rebrand each salon in 2016.
ON THE CUTTING EDGE
EXCLUSIVE ATTRACTIONS | Salon