JCPenney 2014 Annual Report Download

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Please find the complete 2014 JCPenney annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Table of contents

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    ... shopping experience in stores and online, customers are likely to shop and spend more at JCPenney. • Center Core: Strengthening and revitalizing the highest traffic area in the store to become a leading destination for women's shoes, handbags, fashion jewelry, intimate apparel and accessories...

  • Page 3
    ... to work every day with a positive attitude and a customer-first mindset. Our general managers are empowered to equip every associate with the time, resources and knowledge to deliver the best shopping experience imaginable. Millions of families already trust JCPenney as a destination for quality...

  • Page 4
    ... mobile app also enables users to scan an item's barcode to access product information and customer reviews as well as determine its availability online or at nearby stores. FLEXIBLE DELIVERY OPTIONS JCPenney was one of the first retailers to ship online orders to over 1,000 locations for free...

  • Page 5
    ... fashion jewelry and accessories. This new way of merchandising makes it easy for customers to finish the look by taking the guesswork out of accessorizing a new dress or power suit. A STEP ABOVE In 2014, the Company debuted an extraordinary new way to merchandise shoes by positioning men's, women...

  • Page 6
    ... increasing sales and productivity to historic levels, here's what we have in store: FOCUS ON PRIVATE BRANDS Cooks, Royal Velvet, Liz Claiborne, JCPenney Home and Studio are brands customers know and trust for quality kitchen electrics, bedding and bath, dining, home decor and window treatments that...

  • Page 7
    ... shopping experience that exceeds customer expectations. OUR FIT PROMISE For more than a century, JCPenney has been a leader in fitting the diversity of America with products that fit every shape, size, color, wallet, style and occasion. The right fit is emotionally powerful and gives customers...

  • Page 8
    ... with making decisions that positively influence the business, from delivering excellent customer service in stores, to creating Company-wide programs designed to stimulate sales. One example was the decision to have JCPenney stores open at 5 p.m. on Thanksgiving Day in 2014. By opening one hour...

  • Page 9
    ... and reshaping the general market. WORLD CUP FEVER JCPenney used the 2014 World Cup to reinforce our new Fit campaign among Hispanic audiences. With studies showing that Latinas were just as likely as men to follow, watch and wear their nation's colors with pride, a powerful new message "soccer is...

  • Page 10
    ... Hats, a line of elegant fedoras and cowboy hats for men. Over time, new brands like Stafford®, Worthington®, St. John's Bay® and The Original Arizona Jean Co.® emerged and have grown to become customer favorites. They're so loved, in fact, many people think they're national brands. Today...

  • Page 11
    ... male customers who want to remain stylish at work and on the weekends. BIGGER GETS BETTER JCPenney is upgrading and relocating nearly 980 big and tall departments in our stores, positioning them in prominent locations on the men's sales floor. The new departments showcase The Foundry Supply Co...

  • Page 12
    ... such as makeup, skincare, fragrance and accessory products. Given the overwhelming response by customers, we plan to expand the size of our top performing locations and roll out additional Sephora inside JCPenney locations, entering new and smaller markets as the first major beauty destination in...

  • Page 13
    ... apparel featuring some of Disney's most beloved characters. After launching in 565 JCPenney stores in 2013, we are capitalizing on its overwhelming success by opening another 116 locations just in time for the back-to-school season. By fall 2015, we will have nearly 700 Disney Shops inside JCPenney...

  • Page 14
    ... an elevated salon environment, showcasing contemporary décor and furniture to reinforce its new, modern identity. JCPenney will begin its salon transformation by launching 15 prototype locations in Chicago, Dallas, Los Angeles and Miami this summer, with plans to fully rebrand each salon in 2016.

  • Page 15
    BROOKLYN DEBUT JCPENNEY DEBUTS IN BROOKLYN JCPenney opened its first-ever store in Brooklyn, New York, in August 2014, expanding our presence to each New York City borough. The 124,000-square-foot store offers the most sought-after collection of brands and attractions, as well as unique design ...

  • Page 16
    ... our nation's military families. With help from customer donations, JCPenney Cares was able to donate more than $5 million in 2014 to organizations including the United States Olympic Committee, Little Kids Rock, Turn Around Arts, Young Audiences, Breast Cancer Research Foundation, National Breast...