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Practicing Social Responsibility as a Corporate Citizen
Today, social responsibility has come to the forefront in the social role that corpora-
tions must assume. Hyundai is conscious of the important role it must play as a
corporate citizen that goes beyond the immediate corporate objective of pursuing
profits. Hyundai is making efforts towards a better world for all those involved with
the company—customers, management and employees, shareholders, partners,
local communities—and contributing to the sustainable advancement of human-
ity. Under its corporate philosophy of pursuing the joy of humankind through auto-
mobiles, the company strives to achieve this by continuously and systematically
carrying out social contribution activities.
Systemized Structure for Advanced Social Contribution
In addition to continuing its customized social welfare initiative “Moving the World
Together” project, Hyundai has been developing and operating different programs
company-wide. The Drive for Wishes project of the domestic sales division that
helps children with incurable diseases and the R&D Science Class of Hyundai R&D
Center in Namyang are contributing to reducing the gap between different areas
and helping more people benefit from a variety of opportunities. The four “Move”
campaigns of Easy Move (increasing convenient transportations for disadvantaged
users), Safe Move (spreading a culture of safe transportation), Green Move (social
contribution activities for the environment), and Happy Move (volunteer work) are
also helping Hyundai realize its key social contribution projects in a systematic
way, not to mention the many other social contribution programs that the com-
pany is pursuing in the various fields of social welfare, education, culture, art, and
sports. Through its diverse activities, Hyundai is fully assuming its role as a healthy
corporate citizen and taking the lead in “Moving the World Together”.
Spreading Social Contribution to the Global Community
Based on its global Corporate Social Contribution (CSR) network that links all the
major subsidiaries and regional offices, Hyundai Motor Company spared no ef-
forts to “Moving the World Together” in 2009, through such actions as the Three-
Leaf Clover world-wide project that helps realize the wishes of the children of car
accident victims and the Global Blood Donation and Fight Against Poverty cam-
paigns. The company continued to contribute to promoting culture and art among
the underprivileged through Hyundai Motor America (HMA)’s campaign against
pediatric cancer, Hope on Wheels; Hyundai Motor Group China (HMGC)’s patron-
age of public service films; and Hyundai Motor Norway (HMN)’s sponsorship of
Jenny, an opera participated by handicapped persons. It also continued its efforts
to serve local communities and education in India by completing the project to
donate 10,000 sets of desks and chairs to schools which has been underway since
2007. Last but not least, Hyundai Motor Company issued a global social contribu-
tion activities white paper and publishes a monthly newsletter to strengthen the
exchange of information in its social contribution activities in Korea and abroad and
to respond to social demands.
>>
SOCIAL CONTRIBUTION
Hyundai is launching various CSR activities world
widely hoping to bring happiness along with our
cars. Knowing the importance of togetherness,
Hyundai is moving the world together.
Hyundai Motor Company,
Moving the World Together
Social Contribution Logo and Slogan
The slogan “Moving the World Together” summarizes Hyundai Motor’s social
contribution philosophy. “Together” emphasizes harmonious partnership with
society, “moving” reflects the Company’s determination to progress and to con-
tinue creating changes, and “world” expresses the love and dreams that are
delivered to all four corners of the earth. The logo and slogan “Moving the World
Together,” translated and produced in 23 languages, contain Hyundai Motor’s
will to change the world through love and action together with its neighbors.
1. Drive for Wishes: making wishes come true for children
with incurable diseases
2. Happy Winter Campaign: Hyundai’s blue Santas
3. Three-Leaf Clover World-wide: safe roads for a better
future (Syria)
01 02 03
HYUNDAI MOTOR COMPANY I 2009 ANNUAL REPORT I 55HYUNDAI MOTOR COMPANY I 2009 ANNUAL REPORT I 54
INTRO I FINANCIAL HIGHLIGHTS I MESSAGE FROM THE CEO I TO TRUTH I TO POWER I HYUNDAI WITH THE WORLD I TO FUTURE I HYUNDAI WITH HONESTY I SUPPLEMENT I FROM HYUNDAI