Hyundai 2009 Annual Report Download - page 20

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HED Series, Futuristic Concept Cars for European Consumers
The HED Series developed by the Europe Design Center was first introduced
at the 2005 Geneva Motor Show with HED-I, a four-passenger compact MPV
(Multi-Purpose Vehicle) concept car. It was followed by the Genus (HED-II) and the
Arnejs (HED-III) in 2006; QarmaQ (HED-IV), a car made with new environment-
friendly materials in 2007; the eco-friendly concept car i-Mode (HED-V) in 2008;
and ix35’s mass produced concept car version ix-onic (HED-VI) in 2009. This year,
Hyundai Motor once again proved its advanced technological prowess with i-flow
(HED-VII), which was first revealed at the 2010 Geneva Motor Show.
HCD Series, Quality and Style for North American Consumers
Hellion, a compact crossover concept car that combines the practicality of a multi-
purpose SUV with the style of a futuristic sports car, was highly praised for its
quality and design during its debut at the LA International Auto Show. The Genesis
Coupe which integrates the HCD-VIII and the HCD-IX also captured the hearts of
North American consumers with its unique design. The America Design Center
received favorable reviews at the 2009 New York International Auto Show by re-
vealing Nuvis (HCD-XI) for the first time, a concept car that features Blue Drive,
Hyundai Motor Company’s innovative eco-friendly technology. Hyundai plans to
surprise the world once again when it unveils the HCD-XII in 2010.
Blue-Will & ix-Metro, Prelude to the Future Dream Car
Namyang R&D Center, the hub of the company’s automobile R&D, has been in-
troducing concept cars such as the Veloster, Accent SR, and Portico. In 2009,
it unveiled Blue-Will, a follow-up model of its first-ever plug-in hybrid, and ix-
Metro, a hybrid-CUV, creating a sensation in the auto industry by integrating both
aesthetics and practicality. Hyundai plans to further accelerate its development of
concept cars based on its strategy of Blue Drive technology.
2008
>>
i-Mode (Europe)
2009
>>
ix-Metro (Namyang)
2007
>>
Veloster (Namyang)
2006
>>
Hellion (US)
2010
>>
i-flow (Europe)
2007
>>
i-Blue (Japan)
2009
>>
ix-onic (Europe)
2007
>>
QarmarQ (Europe)
2006
>>
Genus (Europe)
2009
>>
Blue-Will (Namyang) 2009
>>
Nuvis (US)
>>
CONCEPT CAR INTRODUCTION
What will tomorrow’s cars look like? How will to-
morrow’s automobile industry evolve? Hyundai
concepts show the way.
Hyundai Motor Company’s
Concept Cars, Unfolding
the Future of Automobiles!
HYUNDAI MOTOR COMPANY I 2009 ANNUAL REPORT I 39HYUNDAI MOTOR COMPANY I 2009 ANNUAL REPORT I 38
INTRO I FINANCIAL HIGHLIGHTS I MESSAGE FROM THE CEO I TO TRUTH I TO POWER I HYUNDAI WITH THE WORLD I TO FUTURE I HYUNDAI WITH HONESTY I SUPPLEMENT I FROM HYUNDAI