Hyundai 2009 Annual Report Download - page 11

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>>
MANAGEMENT PERFORMANCE
Yesterday’s accomplishments mean little without
our customers’ continued support. We reward that
loyalty by moving forward to meet the challenges
of tomorrow.
Accomplishments are
in the past. We have goals to
achieve tomorrow
2009 Interbrand Ranking
Ranking Brand
Brand Value (USD 100 Million)
2009 Overall
Ranking
2008 Overall Ranking
Comparison
with
Last Year
Ranking in
Automotive
Category
1
TOYOTA
313.3 -8% 8 6 1
2
M–BENZ
238.7 -7% 12 11 2
3
BMW
216.7 -7% 15 13 3
4
HONDA
178.0 -7% 18 19 4
5
FORD
70.1 -11% 49 49 5
6
VW
64.8 -8% 55 53 6
7
AUDI
50.1 -7% 65 67 7
8
HYUNDAI
46.0 -5% 69 72 8
9
PORSCHE
42.3 -8% 74 75 9
10
FERRARI
35.3 0% 88 93 11
11
LEXUS
31.6 -12% 96 90 10
Accelerating Global Management by Expanding
the Worldwide Production Base
Further expanding its global reach, Hyundai Motor Company established its Eu-
ropean manufacturing base through construction of a production plant with an
annual capacity of 300,000 units in the Czech Republic in 2009. Additionally, the
construction of the Russia plant with an annual capacity of 150,000 units is set for
full operation from 2011, bringing a strong foothold in the European market. The
plant in Brazil is expected to play a key role in reinforcing the Company’s market
share in Central and South America.
Exceptional Business Performance despite Global Economic
Crisis, through Superior Product Quality and Aggressive
Marketing Strategies
In 2009, Hyundai Motor Company succeeded in selling 2.4 million vehicles over-
seas, a meaningful accomplishment considering the global economic crisis. In par-
ticular, Elantra, Genesis, Genesis Coupe, Santa Fe, and Veracruz were recognized
as the best and safest cars in their categories by leading agencies and the media in
the US. Also, Hyundai achieved cumulative export sales of 1 million cars in Africa
during the 33 years since it first began exporting to the region.
Hyundai Motor Company pledges continuous growth by maximizing brand value in
developed markets and expanding its sales capacity in emerging markets.
Placing Top Among New Cars with the Highest Ever Score
in J.D. Power History
In 2009, Hyundai Motor received 95 points in the Initial Quality Study (IQS) con-
ducted by J.D. Power, a market research company in the US. It was 19 points
higher than the 2008 score (114), making Hyundai Motor rank 1st with the highest
score in history in the general brand category. This score outranks global brands
that are widely recognized for their product quality, such as Honda (2nd place with
99 points) and Toyota (3rd place with 101 points). Even in the overall category that
includes premium brands, Hyundai ranked 4th after Lexus, Porsche, and Cadil-
lac, outranking some of the most high-end luxury brands in the world such as
Mercedes-Benz, BMW, Audi, etc.
Awarded 10 Best Engines for Second Consecutive Year
The TAU 4.6 engine was selected as a winner of the 2010 10 Best Engines of the
US automotive media Ward’s AutoWorld for the second consecutive year.
Earning favorable reviews including the “engine’s velvety power delivery,” “ag-
gressive tip-in,” and “a remarkable combination of satisfactory exhaust emission
and amazing fuel efficiency,” Hyundai Motor’s high product quality was proven
once again, this time in engine technology—the heart of an automobile.
Hyundai Motor pledges to concentrate its technical capabilities and pay special at-
tention to the development of high fuel efficiency-related technologies to become
a true global environmental leader.
Hyundai’s Competitive Edge Confirmed through Selection in
UK as 2010 Carmaker of the Year
Hyundai Motor Company was named Carmaker of the Year by AM, UK’s leading
auto trade magazine, in the AM Awards 2010. Carmaker of the Year is awarded
to companies that launch innovative vehicles that pioneer changes in the auto
industry through continuous investment in R&D and advanced dealer network
programs. Highly recognized for its sharp sales increase, first-rate dealership
programs, and growth in brand awareness, Hyundai Motor Company beat other
candidates including Ford, Jaguar, and Landrover to be selected as the winner
of the coveted title. In 2008, UK’s Autocar selected Hyundai Motor Company as
Automaker of the Year, praising Hyundai for having “grown into a top-class global
automaker with its competitive products.”
Selected as Top 100 Global Brand for the Fifth Consecutive Year
Once again, Hyundai Motor placed in the Top 100 Global Brands in 2009 based
on a joint study conducted by Business Week and Interbrand. By enhancing
Hyundai’s brand image through high quality products and unique marketing ini-
tiatives amidst the downturn in the automotive market, Hyundai Motor is steadily
climbing the ranks since it first entered the Top 100 Global Brands in 2005.
Hyundai will continue to strengthen its management and pursue the highest in
quality so that “Hyundai Motor Company” will equal “global premium brand” in
the minds of consumers worldwide.
HYUNDAI MOTOR COMPANY I 2009 ANNUAL REPORT I 21HYUNDAI MOTOR COMPANY I 2009 ANNUAL REPORT I 20
INTRO I FINANCIAL HIGHLIGHTS I MESSAGE FROM THE CEO I TO TRUTH I TO POWER I HYUNDAI WITH THE WORLD I TO FUTURE I HYUNDAI WITH HONESTY I SUPPLEMENT I FROM HYUNDAI