Huawei 2006 Annual Report Download - page 20

Huawei Technologies Annual Report 2006
20
Telecom VAS has gradually become the major driver of the
increase in telecom operation revenues. Before investment
in network transformation and innovation can create any
value, user experience must be gained through services and
applications of the innovation.
In the area of software, we have been long committed to the
R&D of telecom VAS. Focusing on user experience, we provide
innovative services and convergent solutions, covering such
areas as voice, digital music, digital media, mobile data, and
operation support. We help operators develop capabilities of
intensive operation and personalized marketing to realize fast
service deployment and fast profit generation.
We offer hundreds of services, covering voice, data, and
operation support and more, to help customers create bigger
business opportunities.
In the hot digital music market, Huawei, as the largest RBT
service provider, together with digital music distributors and
intelligent service architecture providers, forms the “digital
music alliance”. The alliance customizes digital music solutions
that cover “platform + service + operation” and satisfy
diversified and personalized user requirements to expand the
market share in digital music.
Based on the existing SMS platform, we launched the
“Messaging+“ solution which delivers richer experience and
higher added value, enabling operators to unlock their huge
potential in the messaging market.
In the area of enterprise application, which has been under
developed, we tailor the integrated information service solution
for operators. This solution breaks the boundary between telecom
network and IT facilities, and integrates the management and
application of telecom terminals and enterprise office systems,
creating the most efficient and convenient communication
experience for enterprise users.
Facing the trend of industry convergence and telecom
transformation and the shifting of software industry focus
from products to service and operation, we offer a number of
Telecom VAS: Commitment,
Convergence and Innovation
After commercial
deployment in the network
of Etisalat, the Huawei
WAP/MMS has been
running stably and the
traffic volume increases
continuously. Each month,
the system generates
revenues of around USD
1 million and has become
the most profitable VAS of
Etisalat.
The cross-network and cross-country short
messaging solutions we tailored for Telefonica
Moviles provide SMS for its five sub-networks
(Mexico, Argentina, Chile, Ecuador and
Columbia), helping the operator save about 70%
CAPEX and 50% OPEX. The Mexico sub-network
covers its five neighboring countries.