Google 2014 Annual Report Download - page 9

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3GOOGLE INC.


Research


feedback to decide if and how to invest further in those products.


investing in hiring talented employees and building systems to develop new services and improve existing ones.
Competition

every aspect of our business, particularly from companies that seek to connect people with online information and provide them

•


•


apps rather than go through Google.
•
Social networks, such as Facebook and Twitter. Some users are increasingly relying on social networks for product or service
referrals, rather than seeking information through traditional search engines.
•
Other forms of advertising, such as television, radio, newspapers, magazines, billboards, and yellow pages, for ad dollars.

•
Other online advertising platforms and networks, including Criteo, AppNexus, and Facebook, that compete for advertisers

•Other operating systems and mobile device companies.
•
Providers of online products and services that provide answers, information, and services. A number of our online products



Competing successfully depends heavily on our ability to rapidly deliver innovative products and technologies to the marketplace
so that we can attract and retain:
•
Users, for whom other products and services are literally one click away, primarily on the basis of the relevance and usefulness
of our search results and the features, availability, and ease of use of our products and services.
•
Advertisers, primarily based on our ability to generate sales leads, and ultimately customers, and to deliver their advertisements

•


based on the quality of our advertiser base, our ability to help these partners generate revenues from advertising, and the
terms of our agreements with them.
Intellectual Property




license in the future, certain of our rights to other parties.