Google 2014 Annual Report Download - page 8

2 GOOGLE INC.
PART I


that appear on Google websites and the websites of Google Network Members, who use our advertising programs to deliver
relevant ads alongside their search results and content. In addition, the partners that comprise the Google Network use
our AdSense program to deliver relevant ads that generate revenues and enhance the user experience. These programs




in a multi-screen world.
•
Brand advertising







In addition, we have allocated substantial resources to stopping bad advertising practices and protecting users on the web. Our

from our systems every year to closely monitoring the sites and apps that show our ads and blacklisting them when necessary
to ensure that our ads do not fund bad content.
Bringing the Next 5 Billion Online
Fast search and high-quality ads matter only if you have access to the Internet. Right now, only a fraction of the seven billion


most basic Internet connection.



bring this to more and more people—creating opportunities that simply did not exist before for millions of people, all around
the world.
Those people will be able to learn and start businesses, to grow and prosper in ways they simply could not without an Internet

to be greeted with the best possible experience once they get there. Connection is powerful; and we are working hard to make
that promise a reality. The opportunities to improve lives on a grand scale are endless. And there are people around the world
whose lives we can improve every day by bringing information into their homes, into their schools, and into their pockets—showing
them just how powerful the simple idea of “getting online” can be.
Moonshots


few incremental changes. This incrementalism leads to irrelevance over time, especially in technology, where change tends to be


respectively, we continue to look towards the future and continue to invest for the long-term.


