Fujitsu 2014 Annual Report Download - page 7

Download and view the complete annual report

Please find page 7 of the 2014 Fujitsu annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 168

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160
  • 161
  • 162
  • 163
  • 164
  • 165
  • 166
  • 167
  • 168

FUJITSU’S GROWTH STRATEGY
Business innovation
Social innovation
Modernization of existing
business systems
Fujitsu concentrated mainly on structural reforms from fiscal 2012 to fiscal 2013. From fiscal 2014 to fiscal 2016,
Fujitsu will shift gears to focus on its growth strategy.
Seeking to Expand Business Domains
Fujitsu will strive to attain growth by expanding into three broad business domains.
The first is to expand ICT usage areas for enterprises.
Existing ICT usage areas for enterprises are expected to contract due to cost-cutting pressures and intensifying
competition. However, ICT usage in fields that can directly contribute to customers’ sales and profit have become
more and more important. Fujitsu will strive to expand ICT usage areas for enterprises by promoting modernization
and by driving marketing, work style, and manufacturing innovation through business innovation.
The second is to expand into new ICT usage areas. Fujitsu will develop its efforts to solve social issues as a busi-
ness. By driving social innovation in fields such as healthcare, transportation, and agriculture, Fujitsu will expand
into new ICT usage areas.
The third is to expand these business areas globally. In doing so, Fujitsu will aim to achieve sustainable growth.
Expand ICT Usage
Areas for Enterprises
Expand into New ICT
Usage Areas
Expand Business
Areas Globally
1
2
3
Explanations for underlined words can be found in the glossary on pages 160-162.
005
FUJITSU LIMITED ANNUAL REPORT 2014
MANAGEMENT FACTS & FIGURESRESPONSIBILITYPERFORMANCE