Fujitsu 2014 Annual Report Download - page 31

CUSTOMER SOLUTION PROFILE
In Pursuit of a New Way to Shop
- Simply wave a smart device in front of a TV
to automatically connect to a product introduction site
Of all the ways to shop today—including buying things at
brick and mortar stores or from online sites—one of the
largest markets is TV home shopping. The proliferation of
smart devices is changing the behavior of consumers, many
of whom now search online to get product information
before making purchases. This makes it as critical as ever for
retailers to link to smart devices.
This is what prompted JAPANET TAKATA to consider new
ways of using smart devices in conjunction with its TV home
shopping channel, JAPANET CHANNEL DX, and to develop the
JAPANET TAKATA App, a smart device application that simply
and effortlessly guides viewers to its website. The app’s main
feature has a camera function that enables users to shop by
waving their smartphone or tablet in front of a TV screen.
Utilizing Fujitsu’s new video solution, the function allows
viewers to simply direct their smart device’s camera at the TV
screen (except for terrestrial broadcast media) during a
shopping broadcast, to automatically access the product’s
website. They can then purchase that product from the site
in an intuitive and convenient new way to shop.
Building a Next-Generation System to Integrate
Component Design Documentation
- Launch of a Design Data Management System for Airplanes
Airplanes are made up of millions of parts, and operators are
obliged to carry out long-term maintenance for each part for
30 years or more. Given this, ICT systems are essential for
accurate and long-term maintenance and management of
the massive volumes of data created by such maintenance
programs. Kawasaki Heavy Industries, Ltd., a major airplane
manufacturer, has implemented a new system from Fujitsu
that enables management of component configurations on
the basis of individual aircraft, and serves as the foundation
of a process that safely and smoothly shares information
with parts makers and partners working jointly on design.
This system has dramatically improved operability in data
management, enhanced designer efficiency and cut opera-
tion and maintenance costs. Looking ahead, this system will
increase Kawasaki Heavy Industries’ competitive strength by
achieving superior design efficiency and boosting technical
information security.
Kawasaki Heavy Industries, Ltd., Aerospace Company
JAPANET TAKATA Co.,Ltd.
interest is also high in new ICT technologies such as Augmented
Reality (AR) and engineering clouds, and we are increasingly
talking about how to use these innovative technologies to bring
new added value to their businesses. Based on numerous exam-
ples of customer interest in ICT and our many capable experts
who can offer solutions to respond effectively to customers’ busi-
nesses issues, we aim to reinforce relationships with customers
and win a variety of new ICT business.
Next, we seek to strengthen support for customers’ new busi-
nesses. As customers progress in diversifying their businesses,
Fujitsu is there as a partner supporting their efforts with ICT. To
give an example, for customers entering the agriculture business
for the first time, we can provide them with our cloud-based
“Akisai” solution for food and agriculture. This is one of many
ways in which Fujitsu can be a powerful force for a customer’s
business. In other fields, such as water and energy, Fujitsu has
both technologies and example cases of applying them for cus-
tomers. Similarly, we also support business scenarios involving
utilization of SNS and big data.
Fujitsu is responding to global business by strengthening ties
with its local bases in Europe, the Americas, Asia, and Oceania.
As a case in point, for customers looking to advance into Asia or
expand their business there, we are developing solutions that
maintain the same level of ICT governance seen in Japan. In
North America, we will open two new datacenters this fiscal year
in the US, one on either coast, built to Tier 3-level operating
standards and offering more robust security. Backed by these
assets, we will work to identify and support Japanese customers
developing their businesses globally. In Europe and Australia, we
will coordinate our services business, including desktop services
incorporating datacenters and PC maintenance and manage-
ment, uniquely tailored to the project needs of each company.
Fujitsu’s Strengths
Global Provision of Solutions across Industry Borders
Grounded firmly in technology, Fujitsu’s strengths lie in the ability
to offer a total range of services to cover a system’s lifecycle, such
as consulting, integration, development, maintenance and
management. Furthermore, Fujitsu has global service bases
spanning four key regions—Europe, North America, Asia and
Australia, and can respond to global business by providing ser-
vices that meet the standards of the Japanese market. Even in
responding to customers’ new businesses, thanks to a broad
base of customers, Fujitsu can offer abundant expertise, experi-
ence and solutions to customers that work across industries and
business categories.
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FUJITSU LIMITED ANNUAL REPORT 2014
MANAGEMENT FACTS & FIGURESRESPONSIBILITYPERFORMANCE
FEATURE: MESSAGE FROM SALES GROUP HEADS AND A REGIONAL HEAD