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created regional medical networks that link multiple medical institutions, based on our track record of develop-
ing medical information systems over many years. In other areas, Fujitsu has deployed its medical cloud
“HumanBridge” to 24 organizations nationwide. “HumanBridge” enables sharing of clinical information and
mutual data backup in the event of a disaster.
In addition, in December 2013 Fujitsu established the Future Medical Care Center. The purpose of the center
is to fully leverage ICT to create new businesses in areas such as health promotion, prevention of serious dis-
eases, drug discovery, and personalized medicine. We collaborate on this with cutting-edge research laboratories
and medical practitioners. Working closely with hospitals, universities and research institutions, government
institutions, pharmaceutical companies, and others, Fujitsu seeks to make a significant contribution to shaping
the future of medical care and forming a healthy society.
Exploring the Field of Next-Generation Transportation
In the transportation field, Fujitsu is advancing initiatives to enable automobiles to utilize information
over networks.
The global automobile market is growing dramatically, led by emerging countries. To capitalize on this
growth, Fujitsu is working intensively on ICT for automobiles. We are advancing Vehicle ICT to link cars and soci-
ety using the ICT capabilities that we have developed over many years.
Through monitoring of vehicle status and other means, we intend to provide new value by, for example,
improving fuel economy, providing fault diagnostics, and forecasting the useful life of consumable parts. We are
also looking at ways to help alleviate traffic congestion and provide a common platform for providing services
based on the vehicle’s current location.
One key strength of Fujitsu in Vehicle ICT is its formidable security capabilities, which are an essential compo-
nent of ICT. The prospect of driverless cars enabled through cloud-based systems is now very real, and there have
already been hacking incidents targeting onboard automobile servers in the U.S. Automakers can no longer turn
a blind eye to security issues.
Establishing robust security could also enable the creation of new business models. For example, car sharing
services could be made accessible by simply registering one’s tablet. Fujitsu will continue working to develop a
“smart vehicle” as it contributes to the advancement of business and society in general.
Initiatives in Food and Agriculture
In the agriculture field, Fujitsu began providing the Akisai food and agriculture cloud service in 2012, based on
continuous field trials with agricultural companies since 2008. Our aim was to contribute to a future of abundant
food by applying the power of ICT. Today, this business has expanded to the point where the Akisai food and
agriculture cloud is used by over 200 organizations, including not just agriculture companies, but also retailers
and logistics companies, local governments, and agricultural cooperatives.
Furthermore, as an in-house initiative, in May 2014 Fujitsu began selling “low potassium lettuce” grown in a
Fujitsu Group plant factory. We hope that this initiative will serve as a model for new entrants seeking to enter
the agriculture business and contribute to the revitalization of local industry.
Agriculture is a field that will continue to expand globally.
To solve the food shortage problems arising from global population growth, the agriculture sector will need to
make dramatic productivity improvements by implementing “smart agriculture,” a new technology-driven agri-
cultural production model. Japan’s agricultural sector possesses extremely advanced technologies, and Fujitsu
aims to reinvent smart agriculture by integrating these technologies with ICT, robotics, and energy technologies.
At the same time, Fujitsu is working with the Japanese government and companies involved in this sector, to
play a key role in exporting this agriculture model from Japan to other countries.
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FUJITSU LIMITED ANNUAL REPORT 2014
MANAGEMENT FACTS & FIGURESRESPONSIBILITYPERFORMANCE
FUJITSU’S GROWTH STRATEGY