Fujitsu 2012 Annual Report Download - page 8

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ties by drawing on Fujitsu’s strengths in system development and
solutions, and its expertise in cloud computing.
In the immediate aftermath of the earthquake Fujitsu participated
in Tsuna-pro, an organization of volunteers and NPOs. Fujitsu created
a cloud-based database of circumstances on the ground at approxi-
mately 500 evacuation centers in Miyagi Prefecture, enabling Tsuna-pro
to identify specific needs and promptly arrange for delivery of the
appropriate supplies and support.
Social Cloud Business Development Office
Business Development Division
Senior Manager
Shinji Narukawa
tions. This step enabled them to offer comprehensive support from
both a health and lifestyle perspective.
The problems evident in disaster-affected areas—for example, isola-
tion of the elderly and a lack of medical resources—in many respects
epitomize the future Japan faces with its dwindling birthrate and
aging population. I find profound meaning in the thought that our
initiatives will not only hasten the recovery of disaster-affected areas,
but also pioneer solutions to some of Japan’s social issues.
DISASTER
RESPONSE
006 FUJITSU LIMITED ANNUAL REPORT 2012
Supporting the reconstruction effort in disaster-stricken areas, while pioneering solutions for Japan’s social issues
Following the Great East Japan Earthquake on March 11, 2011, local
governments and communities were thrown into turmoil in trying to
cope with a situation on the ground that was changing by the
minute. A lack of accurate information in many cases meant that the
appropriate support was not delivered. Within three days of the
earthquake, Fujitsu had pulled together a special disaster support
team reporting directly to an executive officer. The team was then
dispatched to the frontline to provide support for affected communi-
Three months after the disaster, Fujitsu aided in the establishment
by Tetsuyu Institute Medical Corporation of You Home Clinic Ishino-
maki, offering home-based medical care to residents of a region
where the healthcare system had been completely destroyed.
Six months after the earthquake, Fujitsu assisted an organization
providing support for households impacted by the disaster. We con-
ducted a poll of all households across the region, using ICT to share
the information gathered with the authorities and support organiza-