Fujitsu 2012 Annual Report Download - page 26

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Strategies to Realize Our Vision
Strategies to Realize Our Vision
Vision for Fujitsu
The Fujitsu Group aims to be a technology-based, globally inte-
grated service company. To this end, the Group, anchored by
Technology Solutions as its core business, will globally integrate
its full spectrum of management resources, and make the cre-
ation of a powerful management structure the thrust of its
medium-term strategy.
The vertical axis on the chart represents “technology integra-
tion,” with the entire Group pursuing integrated vertical strengths
to create a powerful service model.
The horizontal axis represents “global integration.” As “One
Fujitsu,” we will coordinate the resources of the entire Fujitsu
Group to deliver uniform, high-quality services to customers
worldwide. Through these innovations, the Fujitsu Group will
remain an assertive company and committed to growth.
As a concrete growth strategy, the Fujitsu Group in fiscal 2012
will continue its drive to achieve three growth priorities—imple-
menting structural reform for an assertive posture, accelerating
globalization, and creating new services businesses.
Market Environment
In the wake of the 2008 global economic crisis, the global IT
market has been led by emerging markets, which continue to
expand and drive growth. By contrast, Japan’s IT services market,
the Fujitsu Group’s main market, has contracted for the past
three years. In 2012, ending March 2013, the domestic market is
predicted to post positive growth for the first time in four years.
Motivated by this impending market recovery, the Fujitsu Group
has boldly positioned fiscal 2012, as a “year for rekindling
growth,” and will take assertive action to address key manage-
ment issues.
2009 20112010 2012
IT Services Market Growth Rate
+4%
–4%
Worldwide
Japan Market Forecast
Smart cities Health promotion
Feature:
Returning to the Starting
Point for Growth
(Source: IDC, Worldwide Black Book Query Tool, Version 1, 2012, May 2012,
#234725)
024 FUJITSU LIMITED ANNUAL REPORT 2012