Fujitsu 2012 Annual Report Download - page 16

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A Conversation with the President
The business environment was challenging during fiscal 2011 due to the effects of the European debt crisis and
large-scale natural disasters. However, Fujitsu gradually began to see the benefits of its shift to a leaner manage-
ment structure, reflecting a determined push to go on the offensive with structural reforms. Consequently, our
fourth-quarter operating income margin was comparable to that of 2008, prior to the global financial crisis.
We designated fiscal 2012 as a “year to rekindle growth,” and are decisively bolstering our capabilities in the
areas of sales interaction, system engineering (SE), and technology. In addition to rebuilding a solid business
foundation, we aim to achieve an operating income margin of 3%.
Along with these actions, Fujitsu is committed to the sustainable progress of humanity through ICT to realize a
prosperous society in the future.
President
Masami Yamamoto
A Clear Vision
014 FUJITSU LIMITED ANNUAL REPORT 2012