Fujitsu 2010 Annual Report Download - page 67

Medium-term Environmental Vision Green Policy 2020 for
a Prosperous, Low-carbon Society
Green Policy 2020 was formulated in July 2008 as a medium-term
vision outlining the role and direction for the Fujitsu Group to
pursue in the realization of a prosperous, low-carbon society.
The keywords underpinning this corporate vision are
“creation” of innovative and advanced technologies and business
solutions; “collaboration” with customers and business partners;
and “change” within the Fujitsu Group itself. The three goals to
achieve by 2020 are:
1. Benefit our customers and society—Reduce CO2 emis-
sions in Japan by around 30 million tons annually
2. Pursue internal reforms—Enhance overall energy effi-
ciency in all business fields to world-leading levels
3. Preserve biodiversity—Implement all the objectives in
the Leadership Declaration of the “Business and
Biodiversity Initiative”*
In addition, Fujitsu has established a total of 20 themes for
initiatives to realize these goals, including 13 themes for benefitting
customers and society, five themes for internal reforms within
Fujitsu, and two themes for preserving biodiversity.
* The Business and Biodiversity Initiative was launched by the German government during the
9th Conference of the Parties to the Convention on Biological Diversity (COP 9) in May 2008,
calling on private corporations to become involved in conserving biodiversity. Fujitsu has
signed the Leadership Declaration.
Medium-Term Environmental Vision “Green Policy 2020”
http://www.fujitsu.com/global/about/environment/approach/
greenpolicy2020/
Green Policy Innovation Initiative to Reduce Environmen-
tal Burden with Green ICT Solutions
Since December 2007, the Fujitsu Group has been promoting the
Green Policy Innovation initiative to reduce our customers’ environ-
mental burden using green ICT solutions. Under the initiative, we
provide customers with solutions and ICT infrastructure that lever-
age the accumulated technologies and expertise of the Fujitsu
Group with the aim of lessening the environmental burden from
companies and society in general.
In December 2009, Fujitsu set a global target of cutting CO2
emissions by more than 15 million tons over a four-year period
from fiscal 2009 to fiscal 2012. This target is intended to act as a
step toward achieving the Green Policy 2020 vision, and for Fujitsu,
as a corporate group with a global business, to make a significant
contribution to cutting greenhouse gases worldwide. During fiscal
2009 we expect to contribute to a total CO2 reduction of 2.37
million tons, comprising 0.4 million tons from providing energy-
efficient ICT infrastructure, and 1.96 million tons from providing
environmental ICT solutions. We plan to share and utilize green ICT
solutions in regions around the world, and continually refine the
Green Policy Innovation initiative to achieve its targets.
Environmental Load reduction Project by Green ICT
http://www.fujitsu.com/global/about/environment/gpi/
Press release “Fujitsu Expands Green IT initiative Globally”
http://www.fujitsu.com/global/news/pr/archives/month/2009/20091207-01.
html
WEB
WEB
WEB
Working with our customers and business partners,
we will promote environmental innovation at Fujitsu and
within society as a whole by fusing technologies and expertise,
with the goal of realizing a prosperous, low-carbon society.
FY2009 to FY2012
Aims to reduce CO2 emissions worldwide
by more than a cumulative 15 million tons
Using ICT to reduce our customers’ and
society’s environmental footprint
Customer Offerings
Fujitsu’s green ICT
Research, development, design, manufacturing,
procurement, logistics, and recycling
accumulated
through
in-house
initiatives
Environmental
know-how
Software/Services
(Outsourcing and consulting)
Green Policy Solutions
(Solutions)
Platforms, networks, software, ubiquitous technologies,
electronic devices, and semiconductors
Green Policy Products
(ICT infrastructure)
ICT
By
ICT
Of
065
FUJITSU LIMITED Annual Report 2010
Environmental and Social Activities