Fujitsu 2010 Annual Report Download - page 43

GRAPH 4
0
300
1,200
900
600
1,500
17.8
285.4
756.6
13.3
82.2
823.1
16.7
249.0
683.3
19.1
332.7
837.0
19.8
329.8
768.6
2006 2008 2009 20102007
918.7
949.11,188.91,118.31,059.9
0
200
600
400
308.3
558.9
497.1
434.5
370.8
2009 2011 2012 20132010
0
10,000
40,000
20,000
30,000
33,898 32,580
33,010
33,370
34,113
2009 2011 2012 20132010
GRAPH 3GRAPH 1 GRAPH 2
0 0
15
30
60
45
12
9
6
3
34.8
3.3
22.9
2.5
0.5
0.1
52.5
4.4
41.6
3.7
2006 2008 2009 20102007
0 0
6
12
18
30
24
15
9
12
6
3
27.6
19.4
24.8
3.0 3.3 3.1
8.6
3.6
18.7
3.8
2006 2007 2008 2009 2010
GRAPH 5 GRAPH 6
(Billions of yen) (%)(Billions of yen) (%)(Billions of yen)
Operating income (left scale)
Operating income margin (right scale)
handsets are expected to stimulate demand, this will
likely be tempered by higher handset prices and a
longer handset replacement cycle as consumers adopt
fixed-term subscription contracts, and special sales
incentives are abolished. New handset sales are also
likely to be impacted by the sluggish economy. Hand-
set shipments in Japan are forecast to be up slightly, to
around 34 million units. This is just over 60% of the
peak 2007 unit sales volume.
gGRAPH 1
the consumer market, with a particular focus on
increasing sales in China. We will lower our expenses
by using the integration with Fujitsu Technology
Solutions to enhance development efficiency
through merging of product lines, and to lower com-
ponent costs through centralized purchasing.
In mobile phones, despite the contraction in the
Japanese handset market, we will continue to develop
mobile handsets based on the concepts of safety and
security. These include the long time best-selling Raku-
Raku Phone series of models with easy-to-read display,
easy-to-hear speakers, and easy-to-use functions, as
well as models featuring improved security, and water-
and dust-resistance. We will continue to distinguish
ourselves from the competition by developing high-
quality, value-added models such as the F-04B, the
world’s first separable handset, and the F-07B, a thin,
horizontally rotating mobile phone with a one-touch
open button. We will also create new business fields
with leading products for human centric computing.
On June 17, 2010, Fujitsu and Toshiba Corporation
reached a basic agreement to merge their mobile
phone businesses. This agreement is scheduled to
culminate in the establishment of a new company on
October 1, 2010. Following the transfer of Toshiba’s
mobile phone business to the joint venture, Fujitsu is set
to acquire more than half of the new company’s shares.
Global PC Market ForecastMobile Phone Shipment Forecast
for Japan
(Source: :Gartner, “Personal Computer Quarterly Statis-
tics Worldwide By Region: Final Database” 27 May 2010)
* Including x86 servers
(Source: :Gartner, “Global PC Forecast and Shipments
Quarterly Statistics: Database” 9 June 2010)
(Source: IDC Japan “Mobile Phone Market in Japan—
Analysis of 4Q 2009 and Forecast for 2010 to 2014”
April 2010)
Global PC Market Share in 2009
(Unit Basis)
Company A
19.4%
Company E
4.9%
Others
29.3%
Company G
3.5%
Company H
2.1%
Company I
1.9%
Company F
4.2%
Company B
12.6%
Company D
7.9%
Company C
12.4%
Fujitsu
1.8%
(Millions of units)(Thousands of units)
Sub-segment Sales* Operating Income/
Operating Income Margin
Capital Expenditure, Ratio of
R&D Expenditure to Net Sales
* Including intersegment sales
PCs/Mobile Phones
Hard Disk Drives
Others
Capital expenditure (left scale)
Ratio of R&D expenditure to net sales (right scale)
(Years ended March 31) (Years ended March 31) (Years ended March 31)
041
FUJITSU LIMITED Annual Report 2010
Operational Review and Outlook Ubiquitous Product Solutions