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0
40
160
80
120
131.1 131.0
130.2
129.5
128.2
2009 2011 2012 20132010
GRAPH 2GRAPH 1
(Source: IDC The Worldwide Black Book Q1 2010)
* Including intersegment sales
(Billions of U.S. dollars)
0
1,000
5,000
4,000
2,000
3,000
3,944.4
3,400.5
3,789.9
4,229.7
4,077.1
2006 2008 2009 20102007
4.3 4.7
5.7
4.9
2.8
0
10
8
6
4
2
GRAPH 3 (Years ended March 31)
systems to comply with legal amendments.
In light of this, the server market in
Japan is expected to contract by almost
10% compared with the previous year on a
revenue basis. Although renewed demand
is expected for hardware—mainly serv-
ers—in a rebound from recent years’
curtailed IT investment, prices remain low
and market value is expected to continue
to decline.
In the communications market, the
market is expected to contract compared
with the previous fiscal year as the invest-
ment cycle in Next-Generation Networks
(NGN) has passed its peak, and investment
in mobile base stations awaits the full-
scale transition to next-generation Long-
Term Evolution (LTE) technology.
The IT services market is approaching
the end of a substantial contraction that
started in 2009. However, a full-scale recov-
ery in investment is not anticipated until
after September 2010, and the market is
expected to contract 1–2% year on year.
Although there is demand driven by the
the PRIMERGY series that feature excellent
energy efficiency and server functionality,
and the addition of new models of the
highly reliable mission-critical x86 server
PRIMEQUEST. Launched in 2010, the new
PRIMEQUEST models use an Intel® Xeon®
processor for improved price performance
and reduced power consumption. We will
continue to meet customer’s needs with
products that are highly reliable, compact,
energy-efficient and quiet by design, and
that solve customer issues such as cost
and environmental performance.
In the Network Products business, we
will make a steady start in the LTE business
and provide next-generation network
platform products to support the creation
of a smart ubiquitous society through the
use of LTE, optical access and other broad-
band networks.
In the Services business, we will utilize
our datacenters to provide a wide range of
need to improve business efficiency and
strengthen and maintain competitiveness,
investment is expected to be selective,
focusing in areas expected to achieve cost
cuts. As such, outsourcing services aimed
at cutting corporate costs are expected to
expand further and become a future
services to meet customer needs. Our
offerings range from provision of server or
network infrastructure to software usage
such as Software-as-a-Service (SaaS). We
are also developing a highly reliable cloud
platform as a shared global platform.
These offerings will support global busi-
ness development by Japanese compa-
nies and give our customers access to
quality services on a par with those in
Japan from anywhere in the world. As we
expand our cloud computing business, we
will actively invest in technology and
product development with the goal of
expanding applications into fields where
ICT has yet to penetrate.
In order to support more effective use
of ICT on the customer side, Fujitsu’s new
core of consultants, called “Field Innova-
tors,” are making proposals to customers
from an operational perspective. We
employ customer-focused analysis and
growth area. New modes of using IT are
showing signs of wider uptake, especially
cloud computing, which has recently been
a focus. This is expected to spark a recovery
in IT investment and to expand the ways in
which new information and communica-
tion technologies (ICT) are used.
make optimal proposals from the planning
stages in order to achieve smoother
system construction, deployment and
operation as we strive to meet customer
expectations for ICT.
(Billions of yen) (%)
Net Sales* and Operating
Income Margin
Net sales (left scale)
Operating income margin (right scale)
IT Market Forecasts (Japan)Share of 2009 IT Services Market
Sales in Japan (revenue basis)
(Source: Gartner, “IT Services Market Metrics Worldwide
Market Share: Database” 19 April 2010)
Company B
9.6%
Others
51.0% Company A
9.6%
Company C
9.1%
Company D
7.2%
Fujitsu
13.4%
049
FUJITSU LIMITED Annual Report 2010
Initiatives by Region Japan