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MARKET
TRENDS
INITIATIVES
GOING
FORWARD
EMEA
Europe, Middle East, Africa
Market Trends
A mild recovery is expected in the EMEA
IT market in 2010 following the acute
downturn in IT investment in 2009 in the
wake of the financial crisis of the previous
year, with a forecast 1.6% growth year on
year. Eastern Europe and
Africa are expected to lead the recovery,
with IT investment in Western Europe
remaining weak. IT investment is
expected to be affected by public-sector
spending cuts in particular, but is also
likely to grow in areas where organiza-
tions use IT to make cost reductions, such
gGRAPH 2
Initiatives Going Forward
Previously, Fujitsu’s strategy in EMEA was
driven by individual subsidiaries. We have
reorganized our operations into sub-
regions (UK and Ireland, the Nordics, and
Continental Europe) to support further
business expansion in Europe. This organi-
zational transformation has established a
framework that will allow us to offer cus-
tomers integrated solutions, from products
to services, as well as support business
expansion and cost reductions.
Recently, the automotive industry has experienced a very challenging business
environment resulting in a significant drop in sales. As a result, to curtail costs in most
areas Volvo Cars proactively undertook reduction measures. Volvo Cars was looking
for a flexible global partner operating on a local level that could assist with the rapid
transformation of its services while delivering step-change improvements in costs.
Fujitsu has signed a contract with Volvo Cars to undertake operations in three
service areas: Infrastructure outsourcing for about 1,000 servers; On-site IT support
delivered in both offices and factories for about 15,000 desktops and users; and a
Service Integration where Fujitsu monitors the functions of all IT service providers at
Volvo Cars and combines the various service areas, including applications. The pur-
pose of this is to build, operate and maintain a high-quality process for end-to-end
services from all Volvo Cars’ IT service providers. The goal is to create an efficient
process to ensure that all Volvo Cars’ requirements are met for all IT deliveries.
The agreement covers multiple locations and countries, including Belgium and
Sweden. Fujitsu has successfully incorporated a total of approximately 50 personnel
from Volvo Cars into its operations.
Fujitsu’s extensive experience implementing the Lean Production Systems in its
work processes was a cornerstone for Volvo Cars. Fujitsu’s way of working closely with
the client, being flexible, and combining these strengths with its global reach was the
clear differentiator between the company and its competitors.
Volvo Car Corporation
Fujitsu as a Global Partner Ensures All IT
Requirements Are Met
CUSTOMER
SOLUTION
PROFILE
Initiatives by Region
050 FUJITSU LIMITED Annual Report 2010