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Our Corporate Philosophy
FUJITSU Way
On April 1, 2008, Fujitsu announced a fully revised Fujitsu Way. The Fujitsu Way embodies the philosophy of the
Fujitsu Group, articulates the Group’s overarching values, and defines concrete principles and a code of con-
duct that Group employees follow in their daily business activities. The new Fujitsu Way will facilitate manage-
ment innovation and promote a unified direction for the Group as we expand our global business activities.
As outlined below, the Fujitsu Way consists of four core elements—the Corporate Vision, Corporate Values,
Principles, and Code of Conduct. The Corporate Vision embodies the reason for the Group’s existence, as well
as the social role that it should fulfill. Corporate Values encompasses a set of values important for realizing the
Corporate Vision. Finally, the Principles and Code of Conduct articulate rules of behavior to which every Fujitsu
Group employee should actively adhere in accordance with the Corporate Values.
The Group has also formulated a Business Policy that outlines the medium-term direction of Fujitsu’s busi-
nesses as defined by the Fujitsu Way. This policy serves as the basis for all Group business activities.
All Fujitsu Group employees have a shared commitment to the Fujitsu Way, which promotes a common
direction for Group employees as they conduct their daily business activities. Employees aim to contribute to
enhanced corporate value for the Fujitsu Group and to the well-being of the global and local societies in
which we operate.
FUJITSU Way
The Elements of FUJITSU Way
FUJITSU Way comprises four core elements:
The reason for the existence of the Fujitsu Group.
A set of value statements for achieving our Corporate Vision.
The principles we adhere to in all business dealings and actions in
accordance with Corporate Values.
The rules and guidelines followed by everyone in the Fujitsu Group.
Our current strategies pursued in accordance with the Fujitsu Way.
CORPORATE VISION
CORPORATE VALUES
PRINCIPLES
CODE OF CONDUCT
BUSINESS POLICY
062 FUJITSU LIMITED Annual Report 2010