Food Lion 2009 Annual Report Download - page 31

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27
> Generate Profitable Revenue Growth > Pursue Best-in-Class Execution > Operate as a Responsible Corporate Citizen
DELHAIZE GROUP AT A GLANCE
OUR STRATEGY
OUR ACTIVITIES IN 2009 CORPORATE
GOVERNANCE STATEMENT RISK FACTORS FINANCIAL STATEMENTS
SHAREHOLDER INFORMATION
is now fully operational and supports all Alfa Beta
stores in northern Greece, including those recently
acquired in the northeastern part of the country.
In 2009, Mega Image significantly increased its
distribution center surface. It now covers close to
13 500 m
2
and boasts higher levels of centralization,
reduced logistic costs and improved delivery times.
IT Systems
In 2009, Food Lion and Hannaford designed and
implemented a consolidated U.S. IT infrastructure
organization. The new organization is responsible
for data management, service and support, network
and telecommunications, plus architecture and
information security for all U.S. banners. The key
objectives are to deliver the required IT services
and support to the business with high quality and
timeliness at optimized value.
Throughout the Group, our operating companies
have taken further steps to upgrade their financial
systems, in particular to improve planning and
performance management capabilities, with further
enhancements currently in progress. These upgrades
Delhaize Belgium's
new distribution
center for fresh
products is unique
in Europe.
will also support initiatives to improve the efficiency
of back-office operations in conjunction with the
consolidated U.S. IT infrastructure organization and
common IT platforms in Europe. In addition, these new
systems will support the Group’s ability to effectively
and efficiently integrate acquired companies such as
the recent acquisitions in Greece and Romania.
In 2009, Delhaize Belgium launched its assortment
optimization model, consisting of three steps: to
offer the right products in the right store, in the right
place and in the right quantity. The model allows for
store-specific assortments that are subsequently
linked to store-specific planograms. Finally, the
adapted assortments and facings are automatically
re-ordered through our Computer Assisted Ordering
system. The implementation of this three-step
approach supports local differentiation and store
efficiency. Delhaize Belgium will apply the assortment
optimization model to all its stores in 2010.
The right products in the
right store, in the right
place and in the right
quantity.