Food Lion 2009 Annual Report Download - page 17

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13
> Generate Profitable Revenue Growth > Pursue Best-in-Class Execution > Operate as a Responsible Corporate Citizen
DELHAIZE GROUP AT A GLANCE
OUR STRATEGY
OUR ACTIVITIES IN 2009 CORPORATE
GOVERNANCE STATEMENT RISK FACTORS FINANCIAL STATEMENTS
SHAREHOLDER INFORMATION
Concept differentiation, competitive prices and leading local
market positions are key elements of Delhaize Group’s strategy
to generate profitable revenue growth. Attractive assortments in
convenient locations lead to superior customer experiences. In
2009, all our banners lowered prices to ensure customers could
continue to enjoy fresh and healthy products at affordable prices.
At the same time, we expanded and renewed our network.
CONCEPT DIFFERENTIATION
COMPETITIVE PRICING
NETWORK RENEWAL AND EXPANSION
generate
profitable revenue
growth
15
private brands
throughout the Group.
x 2
Bottom Dollar Food
will almost double the size
of its network in 2010.