Equifax 2007 Annual Report Download - page 95

EQUIFAX | 2007 ANNUAL REPORT 93
Exhibit 31.1
CERTIFICATIONS
I, Richard F. Smith, certify that:
1. I have reviewed this annual report on Form 10-K of Equifax Inc.;
2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact
necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading
with respect to the period covered by this report;
3. Based on my knowledge, the fi nancial statements, and other fi nancial information included in this report, fairly present in
all material respects the fi nancial condition, results of operations and cash fl ows of the registrant as of, and for, the periods
presented in this report;
4. The registrant’s other certifying offi cer(s) and I are responsible for establishing and maintaining disclosure controls and
procedures (as defi ned in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over fi nancial reporting
(as defi ned in Exchange Act Rules 13a-15(f) and 15(d)-15(f)) for the registrant and have:
a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under
our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries,
is made known to us by others within those entities, particularly during the period in which this report is being prepared;
b) Designed such internal control over fi nancial reporting, or caused such internal control over fi nancial reporting to be
designed under our supervision, to provide reasonable assurance regarding the reliability of fi nancial reporting and the
preparation of fi nancial statements for external purposes in accordance with generally accepted accounting principles;
c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions
about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on
such evaluation; and
d) Disclosed in this report any change in the registrant’s internal control over fi nancial reporting that occurred during the registrant’s
most recent fi scal quarter (the registrant’s fourth fi scal quarter in the case of an annual report) that has materially affected,
or is reasonably likely to materially affect, the registrant’s internal control over fi nancial reporting; and
5. The registrant’s other certifying offi cer(s) and I have disclosed, based on our most recent evaluation of internal control over
fi nancial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing
the equivalent functions):
a) All signifi cant defi ciencies and material weaknesses in the design or operation of internal control over fi nancial reporting
which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report fi nancial
information; and
b) Any fraud, whether or not material, that involves management or other employees who have a signifi cant role in the registrant’s
internal control over fi nancial reporting.
Date: February 27, 2008 /s/ RICHARD F. SMITH
Richard F. Smith
Chairman and Chief Executive Offi cer