Equifax 2007 Annual Report Download - page 4

2 EQUIFAX | 2007 ANNUAL REPORT
FOUR PILLARS OF GROWTH
In 2007, our team demonstrated how we lead and perform
in challenging market conditions, keep our commitments,
and continue to make significant progress in each of the
four pillars of our growth strategy.
Equifax is winning a greater share-of-wallet, in large
part due to product innovation and value-based pricing
which together delivered nearly three percentage points of
revenue growth in 2007. During the year, we introduced
more than 50 new products. Similarly, we are integrating
our Enabling Technologies and analytic services more
effectively into comprehensive solutions while aligning
price with the higher value delivered. By 2010, we expect
new products introduced during the previous three years
to add $200 million in incremental revenue.
Equifax Enabling Technologies and analytic solutions
are increasing their penetration. Our proprietary tech-
nologies and analytics are strong global competitive
differentiators that enrich data to create valuable insights
for our customers – and we are integrating them into all
of our business units. Over the past year, the number of
online transactions delivered through Enabling Technologies
increased from 27 percent to 29 percent in the United States.
In 2007, 17 percent of U.S. online transaction volume
included scores from analytical models built by Equifax,
up from 13 percent in 2006.
Already, Enabling Technologies and analytic solutions
represent 13 percent of total international revenue. In fact,
InformationWeek magazine recently cited this technological
leadership by naming us one of its “Magnificent Seven”
and noting that, at Equifax, “technology and business
strategy are one and the same.”
Equifax is investing in unique data assets. One of
our most significant accomplishments in 2007 was the
acquisition of TALX Corporation, a leading provider of
employment verification and other workforce solutions.
The core asset of the TALX business is The Work Number®
consumer employment and income database. Consumer
credit, demographic and employment data offer a unique
competitive advantage for our growth strategy.
Equifax is expanding into adjacent markets. New
geographic markets will be an important source of long-
term growth. We have targeted four countries – India,
Russia, Mexico and China – whose demographic and
economic profiles point to opportunities for growth in both
consumer and commercial information-based businesses.
Equifax has submitted an application to the Reserve Bank
of India (RBI) to operate a credit information company
in response to RBI’s request for applications in 2007. In
February 2008, we reached a preliminary understanding
with CRISIL Limited and Tata Capital Limited to jointly
develop plans to create a credit information company in
India. In 2008, we will enter other markets where our
strategy will vary according to local market dynamics
and our relationships with key partners in those coun-
tries. These expansion opportunities will help drive
the long-term growth and strong financial performance
of our Company.
INNOVATION AND A HIGH-PERFORMANCE CULTURE
Innovation is a hallmark of the Equifax culture and
transcends every level of our Company. Our strategic
initiatives are succeeding in large part due to a cultural
transformation. We continue to build on our best-in-class
workforce and to further advance meritocracy. The next
generation of innovators and leaders will be those who
embrace this transformation, best embody One Team,
One Voice, One Vision, and contribute to the growth
of our business.
To Our Shareholders continued
REVENUE BY BUSINESS UNIT
U.S. Consumer
Information Solutions 53%
International 26%
TALX 10%
North America
Personal Solutions 8%
North America Commercial
Information Solutions 3%
A more diverse revenue base has led to a more resilient
business model.