Dick's Sporting Goods 2010 Annual Report Download - page 9

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In the highly fragmented market for sporting
goods, Dick’s Sporting Goods stands apart. Our
distinction lies in an unwavering commitment
to being the ultimate destination store for core
athletes and outdoor enthusiasts in every activity,
in every season. We accomplish this through our
store-within-a-store concept, which unites
several sports specialty stores under a single
roof. Within each specialty store, we offer the
premier amenities typically found in a sporting
goods boutique, including authentic merchandise
from top national name brands, exclusive private-
label products and a menu of specialized
services. We also staff each store with highly
knowledgeable sales associates, many of whom
are field-specific experts who regularly use the
equipment we sell and can offer our customers
personal insight and informed guidance. We back
these amenities with all of the advantages of a
national full-line retailer, including competitive
pricing, access to exclusive products and
promotions, and a broad and deep inventory of
high-quality merchandise for a vast range of
sports and athletic pursuits. In short, we combine
the premium shopping experience of a specialty
store with the scale and service of a best-in-class
retail chain — making Dick’s the ideal choice for
every sporting goods need.
Our specialty stores are dedicated,
full-service destinations, including
the Golf Pro Shop, the Lodge,
the Fitness Center, Footwear,
Team Sports, and Athletic Apparel.
THE ULTIMATE
SPORTING GOODS
DESTINATION
7