Dick's Sporting Goods 2010 Annual Report Download - page 7

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STAYING POWER
The recessionary environment of the past three years has
presented the retail industry with the toughest market
conditions since the Great Depression. Dick’s ability to
deliver profitable growth within this environment is a
testament to our proven business strategy, experienced
management team, strong infrastructure and powerful
brand. Our results also reflect the importance that sports
play in the lives of our target audience: core athletes and
outdoor enthusiasts, who steadily pursue the activities
they love in every season. By faithfully identifying and
serving the exacting needs of this customer group, Dick’s
has fulfilled the difficult task that Mays described of
“being good every day.”
We move forward proud with our accomplishments
and energized about our potential. We have weathered
numerous storms and in the process, we have continued
to build our company, strengthen our balance sheet and
refine our strategy. As a result, we are solidly positioned
to generate significant growth and increased operating
margins in the coming years. As we pursue these goals,
we remain grateful to our employees, business partners
and shareholders for their ongoing support of our efforts.
CORPORATE
RESPONSIBILITY
At Dick’s we firmly believe that success
brings responsibility, and as we build
our business, we also develop programs
to give back to the many communities
where we live and work. In 2010, we
underscored our commitment to these
efforts by establishing the Dick’s
Sporting Goods Foundation to coordinate
and guide our various philanthropic
activities. One of these activities is the
Dick’s Sporting Goods Community Youth
Program, through which we donate
sports equipment to youth organizations
nationwide. Each year, our Community
Youth Program provides approximately
one million children with the sporting
goods they need to learn new sports and
to play the sports they love. We are also
a corporate partner for the Thanks and
Giving campaign, which was developed
by St. Jude Children’s Research
Hospital to fund cutting-edge research
and to provide treatment for children
with cancer and other catastrophic
diseases. We further demonstrate our
commitment to corporate responsibility
by proudly featuring the LIVESTRONG
collection of apparel, footwear and
fitness equipment in our Dick’s Sporting
Goods stores. Developed by Nike and
the Lance Armstrong Foundation,
the LIVESTRONG brand has become a
powerful vehicle in the effort to fund
cancer research, and every sale we
make of this merchandise promotes
this vital cause.
Edward W. Stack
Chairman and Chief Executive Officer
5