Dick's Sporting Goods 2010 Annual Report Download - page 16

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ATHLETIC
APPAREL
Many of our associates are also experienced athletes.
They understand the benefits of the high-technology
garments we stock and can offer our customers
informed guidance.
As the Official Sporting Goods Retailer of Little League
Baseball, we host player registrations and instructional
clinics, offer exclusive discounts to local teams, and
donate equipment to area coaches.
TEAM
SPORTS
Our Athletic Apparel store stocks a wide variety of specialized garments for athletes, sports enthusiasts
and fitness consumers of all ages to use in a vast range of activities. We regularly collaborate with leading
manufacturers, like Under Armour, Nike, Reebok and adidas, to develop high-performance apparel items that are
available exclusively at Dick’s. We also feature an extensive outerwear department that includes items for hunting,
camping, skiing and snowboarding from industry leaders, including Columbia and The North Face. We set our
merchandise assortment apart by emphasizing authentic, high-quality items that rely on high-performance
fabrics and designs to meet the specific demands of an extensive array of sports and athletic pursuits.
Dick’s Team Sports store is the definitive resource for players in a wide range of sports, including baseball,
softball, soccer, basketball, football, lacrosse, volleyball, wrestling and hockey. Years ago, many of these
sports were played only seasonally, but today, many serious players compete in and train for them throughout
the year. Dick’s matched this shift, and today, we stock a broad assortment of items for players in virtually
every team sport, at every skill and participation level, all year ’round. We exemplify our commitment to quality
by featuring items from the industry’s top manufacturers, including Nike, adidas, Under Armour, Mizuno,
Wilson, Easton, Rawlings, STX and Warrior Sports, as well as by maintaining sponsorship agreements with
Major League Soccer and Major League Lacrosse. To help our customers navigate our extensive product
assortment, we employ a clear “good-better-best” merchandising philosophy that makes product comparisons
quick and easy. Like all of our specialty stores, we staff our Team Sports locations with knowledgeable sales
associates, who have direct experience in using our products.
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