Dick's Sporting Goods 2010 Annual Report Download - page 19

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At Golf Galaxy, golf is more than just a business —
it’s an unshakable passion that’s clearly reflected
in our stores. Our love of the game means that
everything we do centers around helping our
customers to improve their skills and gain the
confidence required to get more out of their playing
time. We start by stocking a world-class selection
of high-caliber equipment, apparel, accessories
and gift items from the industry’s premier
manufacturers, including Callaway Golf, TaylorMade-
adidas Golf, Adams Golf, Cleveland, PING, Titleist,
Nike Golf, Under Armour, Oakley, Puma and FootJoy.
We also lead the way in new technology, providing
early access to cutting-edge equipment, and
maintaining a club trade-in program that helps our
customers easily upgrade to newly released items.
We back our merchandise selection with a team of
highly knowledgeable sales associates, including
PGA and LPGA pros who offer swing analysis, as well
as certified club technicians who use advanced
technology to provide expert club fitting, re-gripping
and re-shafting services. We round it all out by
offering an array of on-site practice facilities,
including indoor driving bays, full-sized bent-grass
putting greens and state-of-the-art golf course
simulators where customers can accurately test
potential purchases and work on swing refinement.
In short, at Golf Galaxy, we use our passion for golf
to give our customers every possible advantage —
so they have the confidence to play great golf every
time they step onto the green.
ALL GOLF, ALL THE TIME
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81 STORES
IN 30 STATES
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