Dell 2002 Annual Report Download - page 6

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Table of Contents
• Notebook Computers.Dell offers two lines of notebook computer systems. The Latitude line of notebooks is designed to address a wide range of business
and organizational needs, including powerful performance, portability and flexibility. Latitude offerings range from wireless-ready, highly expandable full-
featured models to thin, light ultra-portable models. The Inspiron line of notebooks is targeted to customers who require high-performance computer systems
at aggressive prices. Typical customers are individuals or small-to-medium sized businesses that require optimum performance for their investment. Dell
ranked number one in the U.S. and number two worldwide in notebook computer shipments in calendar 2002.
• Desktop Computer Systems. Dell offers two lines of desktop computer systems. The OptiPlex line of desktop systems is designed for corporate and
institutional customers who demand highly-reliable, stable, manageable and easily serviced systems within networked environments. The Dimension line of
desktop systems is designed for small businesses and home users requiring fast technology turns and high-performance computing. The Dimension product
line typically features the latest high- performance components. Dimension customers include corporate and institutional customers as well as small
businesses and home users. Dell ranked number one in the U.S. and number two worldwide in desktop shipments in calendar 2002.
• Software and Peripheral Products. Dell offers a multitude of competitively priced software and peripheral products from leading manufacturers. Products
offered include software, monitors, printers, handhelds, notebook accessories, networking and wireless products, memory, digital cameras, projectors and
scanners. During fiscal 2003, Dell announced several new Dell-branded peripheral products, including portable projectors, printers and its Axim line of
handheld products.
Services
By applying the direct model to its services business, Dell seeks to simplify customers' computing experience by offering a full range of flexible, tailored
solutions. Dell offers a portfolio of services that help maximize information technology ("IT"), rapidly deploy systems, and educate IT professionals and
consumers.
• Dell Managed Services. Dell Managed Services offers customers a wide range of IT management services. These services allow customers to minimize
annual service costs and enhance system performance without sacrificing control of their IT systems. Dell Managed Services assists customers in planning,
deployment, maintenance, asset management, on-site field services and other related services.
• Dell Professional Services. Dell Professional Services offers services to help businesses optimize technology, enhance productivity, reduce business risk and
maximize return on technology investment. Using its expertise in technology consulting, application development, solutions integration and infrastructure
design, Dell designs, develops and implements end-to-end technology solutions.
• Deployment Services. Dell's deployment services are designed to rapidly configure and deploy Dell systems and products into IT environments. Dell's
custom factory integration services allow customers to configure systems to meet their specific hardware and software needs. Additional deployment
services include custom asset management and recovery services, custom delivery services, installation services, managed deployment services and image
management services.
• Technical Support and Warranty Services. Dell offers a variety of customized services and support programs tailored to meet specific customer
requirements. For example, for enterprise customers, Dell offers four tiers of service through the Premier Enterprise Support program for server and storage
systems, ranging from comprehensive around-the-clock support for mission-critical systems to next business day on-site support for nonmission-critical
systems. For customers in the U.S., Dell's Total Satisfaction Policy allows customers to return desktop and notebook
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