DHL 1997 Annual Report Download - page 45

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Reorientation of our branch network
We have substantially improved the customer orientation of our
postal sales network by substituting new sales concepts for traditional
ones: for instance, providing one-stop shopping service with extended
opening hours as well as offering non-postal products, enabling us to cut
costs significantly and to make use of synergies gained through
collaboration with sales partners.
Following field tests in 1996, we added the “PostPlus store” to our sales
network. Under one roof, in addition to postal products, it offers a broad
range of convenience articles such as stationery, beverages and snacks. The
success of these PostPlus stores prompted us to increase their number to 80
during 1997 and to 100 during the first quarter of 1998. The operator of the
PostPlus stores – Deutsche Post’s own Service- und Vertriebsgesellschaft
(DPSV) – also offers modern, self-service areas that are open to the public
24 hours a day.
The number of postal agencies in operation has increased more than
tenfold in the four years since this new sales vehicle underwent trial
Postal Branches
42
Divisions
Total number of postal sales offices
1996 1997
13,000
14,000
15,000
16,000
17,000 16,604
15,331
number
Branch with open-service design