DHL 1997 Annual Report Download - page 41

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Looking to the future
As we expect freight mail volume in Germany to grow only
slightly in the coming years, mainly due to economic circumstances, we
give priority to high-quality standard services. As in 1997, corporate
policy continues to focus on product innovations and on intelligent, sec-
tor-specific solutions that increasingly integrate value-added services.
For example, we will treat several parcels mailed by one sender to a sin-
gle addressee as one shipment.
Our product “FreeWay” will undergo further development and will be the
subject of more intense marketing efforts. In response to strong demand, our
reusable Post Box system will be offered nationwide. In our sales organiza-
tion, Key Account Management is to increase market share in the business-
to-business market segment. Using modern information technology such as
item scanning, data traffic via the Internet, and Track & Trace with the rel-
evant information accessible to customers, we will equip our entire freight
mail production process at all levels to meet today’s market requirements.
Freight Mail
38
Divisions
Sorting at freight processing center