DHL 1997 Annual Report Download - page 18

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The traditional personal letter continues to be popular and is expected
to remain so even in the age of electronic media. People still like to write
letters, and our LetterNet club seeks to reinforce this by arranging
pen pals. The response to date has been positive.
Early 1997 saw the creation of the new Courier Express Parcel and Inter-
national Post (KEP/I) division. Its mission is to coordinate Freight Mail,
Express Mail and International Post. So far KEP/I has already made
enormous progress. Service quality has risen throughout the Freight Mail
division. In 1997, the average delivery time of a parcel within Germany
was 1.2 days. Thanks to our new Internet service, business customers can
now “track and trace” their parcels and retrieve information for their
inventory control systems. Costs were reduced even further as a result of
our redrawing the areas serviced by our respective post offices. Facing
changing market needs, our entire production process was reorganized
to take advantage of the latest state-of-the-art information technology.
The reorganization of sales activities in the Freight Mail division – and
the consequent enhancement of those activities – have also produced
positive results. The numerous product innovations that were introduced
successfully in the market last year include our “Free Way” (a kind of
postage stamp for parcels) and “Post Box” products (reusable mailing
boxes).
In the express mail sector (the former EMS Kurierpost company was
renamed Post Express GmbH) we developed a completely new product
and production concept. When the plan was launched on January 1,
1998, Post Express replaced Deutsche Post’s postal express delivery
service with a modern express parcel product. Its goal: to achieve market
leadership in the express and courier services field.
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