Citrix 2009 Annual Report Download - page 5
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We’re scanning the future again. What do we see? Accelerating globalization; geo-political and geo-
physical disruptions; increasing regulation; growing security risks; an aging workforce; millennials who
were born digital; and a groundswell of consumerization in computing. We see accelerating change.
This kind of environment will require a new level of business agility, based on a whole new skill we
call work-shifting.
Work-shifting is the power to optimize business—by shifting work to more optimal locations,
people or devices—effortlessly and quickly. For example, moving the work of one department or
person to another to reduce costs or handle peak demand. Or moving a meeting from the office
to the web to save time and money. In a personal or business emergency, moving someone’s work
from the office to their home. For convenience and mobility, moving a person’s workspace, apps
and documents from one device to another. To accelerate business velocity, by moving a process
from one location to another. In datacenters, moving the work of one server to another for greater
efficiency. Or, moving the work of one network to another for better performance and higher
availability. And so on.
As we look into the next decade, the work-shifting of business and computing—from anywhere
to everywhere—is not optional—it’s imperative. Our plan is to power all this with Citrix virtual
computing solutions.
Two thousand ten: The virtual computing revolution begins
As you can see, we believe virtualization goes far beyond just consolidating servers. It’s also about
powering the cloud, enabling online collaboration from anywhere, and taking desktop computing
to an entirely new level. It’s about elevating IT from managing equipment and systems, to enabling
them to deliver computing as an on-demand service. For our customers, it’s about unleashing the
productivity and creativity of people, allowing them to seize business opportunity ahead of competitors.
As an industry, we’re clearly at the threshold of a significant tipping point—away from distributed
computing—into the virtual computing era. The power of virtualization to simplify, consumerize,
and commoditize will radically change the economics of computing, creating new industry leaders
along the way.
Some say it’s a revolution; others think of it as evolution. Either way, Citrix is in an enviable position,
driving the change in three key areas… virtual desktops, virtual meetings and virtual datacenters.
Taking virtual desktops mainstream
When it comes to desktop computing, CIOs are facing a perfect storm. Over the next 18 months,
we believe virtually all of them will be migrating to Windows 7, creating an ideal inflection point
to rethink their desktop strategies companywide. They’re also faced with greater regulatory pressure
Annual Report 2009 • Citrix Systems, Inc. 3