Citrix 2009 Annual Report Download - page 17

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• IT Infrastructure Managers who are responsible for managing and delivering Windows-based
applications.
• Desktop Operations Managers who are responsible for managing Windows Desktop environments
including corporate help desks.
• Server Operations Managers who are responsible for specifying datacenter systems, and managing
daily operations.
• Individuals and professional consumers, or prosumers, who are responsible for choosing personal
solutions and helping small business select simple-to-use computing solutions.
• Small Business Owners who are responsible for choosing the systems needed to support their business
goals, such as SaaS.
We offer perpetual and term-based software licenses for our products, along with annual subscriptions for
software updates, technical support and online services. Perpetual licenses allow our customers to use the version
of software initially purchased into perpetuity, while term-based licenses are limited to a specified period of time.
Software update subscriptions give customers the right to upgrade to new software versions if and when any
updates are delivered during the subscription term. Perpetual license software products come primarily in
electronic-based forms, and, in selected markets, we offer pre-packaged shrink-wrap products to meet local
customer needs. Our Online Services SaaS products are accessed over the Internet for usage during the
subscription period. Our hardware appliances come pre-loaded with software for which customers can purchase
perpetual licenses and annual maintenance.
Technology Relationships
We have entered into a number of technology relationships to accelerate the development of existing and
future products. These relationships include cross-licensing, OEM, and other arrangements that result in better
solutions for our customers.
Microsoft
Since our inception, we have had a number of license agreements with Microsoft Corporation, or Microsoft,
including patent cross-license and source code licensing agreements that have provided us access to source code
for versions of Microsoft Windows Server. These agreements are not required for our software development
processes on Windows Server and do not provide for payments to or from Microsoft. The agreements are
designed to allow Citrix to provide technical support for our products that run on the Microsoft Windows Server
platform including XenApp and XenDesktop. Additionally, we have collaborated with Microsoft on various
technologies, including terminal services, application networking and virtualization.
Additional Relationships
Currently, numerous partners incorporate Citrix products and technologies such as Citrix Receiver, ICA,
Citrix XenServer, Citrix XenDesktop and Citrix XenApp into their customer offerings. Our ICA and Citrix
Receiver technologies are often included with thin clients, industry-standard servers, and mobile devices such as
Apple iPhone, Windows Mobile, Blackberry and Google Android devices. Licensees include Dell, Fujitsu, HP,
and Wyse Technologies, among others.
In addition, we have initiated the Citrix Ready Program. The Citrix Ready program identifies verified
solutions that are trusted to enhance virtualization, networking and cloud computing solutions from Citrix,
including Citrix®XenDesktop ™, XenApp™, XenServer™, NetScaler®and GoToMeeting®. The Citrix Ready
program leverages industry-leading alliances across the Citrix partner eco-system to meet a wide variety
customer needs, and currently incorporates over 2,700 partners who have demonstrated more than 12,000 product
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