Citrix 2009 Annual Report Download - page 16

management of applications, desktops, end-users, servers, licenses and other system components for
greater efficiency and lower cost. ICA enhances information security by minimizing or eliminating
data from traveling across the network by sending and receiving encrypted representation of screen
pixels, keystrokes and mouse clicks. ICA is uniquely designed to consume minimal network bandwidth
and resist network latency which allows virtual desktops and applications to be used over LANs,
WANs, WiFi, and 3G connections.
•Citrix HDX Technologies is a family of innovations that optimize the end-to-end user experience in
virtual desktop and virtual application environments. These technologies incorporate our ICA protocol
and include HDX Broadcast, MediaStream, Realtime, 3D, Plug-n-Play, and IntelliCache features which
work together to provide a hi-definition user experience across a wide array of applications, devices
and networks. HDX also provides Adaptive Orchestration which dynamically adjusts HDX capabilities
to adapt to specific device, network and application scenarios and deliver a better user experience.
•NetScaler®Software Packet Engine, or the Packet Engine, forms the foundation of our NetScaler line
of products. The Packet Engine allows high-performance networking and packet processing without the
need for special purpose hardware.
•Xen®Open Source Technology is the basis for our hypervisor products. The Xen®hypervisor is a key
component of the XenServer™ product line. See Part I—Item 1A entitled “Risk Factors,” for more
information regarding the open source technology.
•Citrix Internet Overlay Platform is foundational technology for GoToMeeting, GoToWebinar,
GoToTraining, GoToAssist and GoToAssist Express. The platform implements one of the largest
multicast overlay data networks in the world using the Internet. It provides proprietary screen-sharing
technology that separately optimizes screen transmission for each endpoint device (such as a remote
PC during an online meeting or remote access session).
•Citrix PSTN/VoIP Bridge is core technology that allows the seamless integration of PSTN/VoIP audio
conferencing. This technology is used extensively in our web-based collaboration and communication
products including GoToMeeting, GoToWebinar, GoToTraining, and Hi-Def Conferencing.
Innovation is a core Citrix competency. We have many additional unique inventions that are important
enablers of our continued leadership in desktop and application virtualization, web collaboration, application
networking, and cloud infrastructure.
Customers
We take a unique approach to solving the challenges of globalization, datacenter consolidation, regulatory
compliance, disaster preparedness, and competitiveness faced by our customers. In addition, we help their IT
organizations change the cost, complexity, security and inflexibility of enterprise computing. Our products
provide new capabilities for collaboration, communication, user support, desktop management, networking and
datacenter management, and we believe they consistently deliver lower business and computing costs. At the
same time, our solutions significantly increase business agility, helping our customers to quickly adapt to
business, economic and environmental changes. The strategic value that we offer requires us to engage with
multiple buyers, each with a different perspective on the problems we solve. We believe that the primary IT
buyers involved in decision-making related to virtual computing solutions are the following:
• Strategic IT Executives including chief information officers, chief technology officers and vice
presidents of infrastructure, who have responsibility for ensuring that IT services are enablers to
business initiatives, and are delivered with the best performance, availability, security, and cost.
• Network Architects who are responsible for delivering Web-based applications who have primary
responsibility for the WAN infrastructure for all applications.
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