BT 2013 Annual Report Download - page 33

Business 31
Business
How we are organised
We have four customer-facing Iines of business:
BT Global Services, BT Retail, BT Wholesale and
Openreach. They are supported by our internal
service unit, BT Technology, Service & Operations.
BT Global
Services BT WholesaleBT Retail Openreach
BT Technology, Service & Operations
Customers
BT Global Services
We are a global leader in managed networked IT services. We work
for around 7,000 large corporate and public sector customers in more
than 170 countries worldwide. We focus on serving the following key
industries and regions.
Global banking & financial
markets
Global government Global health
Global systems integrators Global telecom markets
Global consumer packaged
goods
Global pharma chem
Global logistics Global manufacturing
Global mining, oil
& gas
UK
Continental Europe
US and Canada
High-growth regions – Asia Pacific, Latin America,
Turkey, the Middle East and Africa
Our customers benefit from our global reach and our ability to deliver
services locally in the countries they are in. They also gain from our
ability to tailor products and services to their industry. During the year
we increased the number of industries we focus on to include global
systems integrators, logistics and mining, oil & gas.
United Kingdom 45%
Continental Europe 32%
US and Canada 12%
High-growth regions 11%
BT Global Services revenue by region
The UK is our largest region by revenue. We have a large base of
customers in the corporate sector and serve public sector bodies such
ascentral government and local councils.
In continental Europe, we run large businesses in key countries such as
Belgium, France, Germany, Italy, the Netherlands and Spain. Current
Analysis ranked us second in the German market for pan-European and
global IP and data services.a In Italy, we are the main country-wide
operator exclusively focused on business-to-business services.b In
Spain, the telecoms regulator ranked BT as the leading alternative to
the incumbent operator in the enterprise data market.c We also support
customers in Central and Eastern Europe, the Nordics and Russia.
In the United States and Canada, we serve customers from offices in
more than 25 key cities.
We have an increasing presence in the high-growth regions of Asia
Pacific, Latin America, Turkey, the Middle East and Africa. We operate in
85 countries in these markets, helping multinationals expand into these
regions and supporting local companies as they grow internationally. We
continue toinvest in these markets, hiring more people, improving our
products and services and building network and IT infrastructure.
How we deliver our strategy
Our business is built around our customers – serving their needs
and delivering value to them.
a Current Analysis,
BT Germany: company assessment (August 2012), page 2.
b AGCOM,
Relazione annuale 2012: sull’attività svolta e sui programmi di lavoro (July 2012),
page 98.
c CMT,
Industry Sector Report 2011 (June 2012), page 60.