Anthem Blue Cross 2012 Annual Report Download - page 8

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8
2012 Annual Report
For an Enhanced Consumer Experience
8Strengthening our Foundation
Effective
Delivery System
Enhanced
Consumer Experience
Affordable
Health Care
Healthier
Communities
Continued
Financial Performance
1-800 CONTACTS
Health and
Well-being
Investments
Well-being
Health and Well-being
Investments
As the healthcare marketplace continues to evolve, con-
sumers are and will continue to play a more active role in
their personal and/or family healthcare decisions and it’s
important that WellPoint provide affordable products and
services that meet these needs and expectations. That’s
why we’re focused on generating diversified new revenue
opportunities and creating a portfolio of consumer-driven
health and well-being capabilities via strategic investments
and partnerships. Working with companies like FitOrbit,
LinkWell Health, Physicians Immediate Care and SoloHealth
aligns with our mission and supports our efforts to provid-
ing consumers greater value, more convenient access, and
a better overall experience.