Anthem Blue Cross 2012 Annual Report Download - page 13

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13
2012 Annual Report
For more Affordable Health Care
Effective
Delivery System
Enhanced
Consumer Experience
Affordable
Health Care
Healthier
Communities
Continued
Financial Performance
Amerigroup
Health
Marketplace
Health Marketplace
The Health Marketplace is changing the way
health benefits are offered. Employers can now
let their employees shop online for the plan that
best meets their needs. With employers setting
an exact budget for employee health benefits
through defined contribution, each employee
gets a fixed amount of money for these benefits.
Bloom Health, a leader in health insurance inno-
vation, pioneered this approach and now powers
Health Marketplace. This allows employers to
manage their health care spending while giving
employees more flexibility and health plan
options. The Health Marketplace offers a fresh
solution to our customers’ number one priority—
managing costs. It also offers choice and per-
sonal guidance to ensure consumers select a plan
that is right for their unique needs. Ultimately,
Health Marketplace offers a solution for a win-win
with both employers and employees.
13Strengthening our Foundation