Anthem Blue Cross 2012 Annual Report Download - page 21

21
2012 Annual Report
Effective
Delivery System
Enhanced
Consumer Experience
Affordable
Health Care
At a Glance
Financial
Tables
21Strengthening our Foundation
Customer Base
Healthier
Communities
Continued
Financial Performance
WellPoint’s affiliated health plans have among the
most diverse customer bases in the industry.
Individual
Individual customers under age 65 and their covered
dependents.
Local Group
Employer customers with less than 5% of eligible
employees located outside of the headquarter state,
as well as customers with more than 5% of eligible
employees located outside of the headquarter state
with up to 5,000 eligible employees.
National Accounts
Generally multi-state employer groups primarily
headquartered in a WellPoint service area with at
least 5% of the eligible employees located outside
of the headquarter state and with more than 5,000
eligible employees. Some exceptions are allowed
based on broker relationships.
Senior
Medicare-eligible individual members age 65 and over
who have enrolled in Medicare Advantage, a managed
care alternative for the Medicare program, or who
have purchased Medicare Supplement benefit cover-
age, or are enrolled in one of our CareMore Medicare
Advantage or Special Needs Plans.
State Sponsored
Eligible members with state sponsored managed care
alternatives for the Medicaid and State Children’s
Health Insurance programs that we manage.
BlueCard®
Members of Blue plans not owned by WellPoint who
receive health care services in our Blue plan licensed
states.
Specialty
We also offer Integrated Life, Disability, Vision and
Dental products which provide administrative effi-
ciency and enhanced product value.
Federal Employee Program (FEP)
United States government employees and their
dependents within our geographic markets through
our participation in the national contract between
the Blue Cross and Blue Shield Association and the
U.S. Office of Personnel Management.
For Continued Financial Performance
At a Glance