Anthem Blue Cross 2012 Annual Report Download - page 6

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6
2012 Annual Report
Enhanced
Consumer Experience
For an
6Strengthening our Foundation
WellPoint, through its affiliated health plans, takes a holistic approach to caring for
its customers—providing them with products and offerings focused on head-to-toe
wellness and ensuring they get them at the best possible value. When people have the
tools to get healthy, stay healthy and save money there is a sense of satisfaction.
An enhanced consumer experience starts by putting the customer first, then offering
tools to help them get fit, giving incentives for making healthier choices, and offering
the products they need at the value they want.
1-800 CONTACTS
Health and
Well-being
Investments
Well-being
Effective
Delivery System
Enhanced
Consumer Experience
Affordable
Health Care
Healthier
Communities
Continued
Financial Performance