Anthem Blue Cross 2006 Annual Report Download - page 6

WellPoint, Inc. 2006 Summary Annual Report
Empowering consumers also means offering a
trusted source of information and support to help
them take better care of themselves. In 2006,
we launched 360° Health, the industry’s most
comprehensive approach to addressing health
education, preventive care, well-being, health
improvement and care coordination.
We reorganized our company in late 2006 around
a nationwide, customer-focused strategy. We created
a structure that capitalizes on WellPoint’s unique
competitive advantage — the scale and scope
to develop innovative products and programs for
consumers, and the local leadership and knowledge
to adapt those innovations to local markets across
the country.
This approach will allow us to offer consumers
from coast to coast an unparalleled choice of
health care plans, and a full range of benefits
and services — including specialty products such
as life insurance and dental, vision and behavioral
health benefits. It will also allow us to engage
health care professionals in communities across
the country in innovative programs to improve
quality and reduce costs.
Transforming health care
Today, we’re well-positioned for future growth.
But we’re focused on an even larger goal: to play
a leading role in transforming health care in
this country.
We believe that Americans want a health care
system that offers them choices. And we believe
that dramatically improving the public-private
framework provides the best structure for meeting
American consumers’ expectations for a vastly
improved health care system and providing access
for all Americans to quality health care.
My WellPoint colleagues and I have been working
closely with partners in both the public and private
sectors to find solutions to our nation’s health
care challenges. We have met with the President,
members of Congress, governors, and state and
federal regulatory officials on such key issues as
transparency, health information technology, health
care quality, and the uninsured.
In the past two years, more than 750,000 previously
uninsured Americans found health care security
through one of our company’s individual products,
but we recognize that a majority of the uninsured
are currently unable to get coverage through the
private market. In January 2007 we proposed
“We believe that realizing our vision is
possible. And we believe that a responsible industry
leader should strive for nothing less.”